WorkSafe launches ‘Everyone. Every Workplace’ installation via McCann Melbourne and AIRBAG
An art installation constructed entirely of mirrors will challenge Victorians to view their workplace as a reflection of themselves. The installation was a collaboration between McCann Melbourne, AIRBAG and PPR for Worksafe.
WorkSafe’s ‘Everyone. Every Workplace’ installation opened at Southern Cross Station on Monday and aims to spark conversations in workplaces and the community about what it means to be safe and healthy at work.
As they make their way around the installation, people will be able to observe their own reactions to the powerful audio stories of Victorians who have been injured at work. These stories first aired as part of WorkSafe’s Everyone, Every Workplace advertising campaign earlier this year.
WorkSafe chief executive Clare Amies said the thought provoking installation was designed to reinforce the fact that workplace health and safety was everyone’s business.
Says Amies: “By listening to these stories and gauging their own responses, we hope that visitors to the installation will be moved to start the conversation in their own workplace about what is needed to keep themselves and others safe from injury.”
“The stories are confronting because workplace injuries, be they physical or mental, are traumatic and can impact the lives of many people for a long time after they occur.”
The installation coincides with WorkSafe Health and Safety Month, an annual state-wide program of presentations which this year carries the theme of ‘A Safer Future for Everyone’ and supports WorkSafe’s vision of Victorian workers returning home safe each day.
It will open daily from 22-27 October and will be located near the Collins and Spencer St corner of the station.
11 Comments
It’s quiet nice.
Not bad conceptually…
Do McCann ever do any actual results-orientated work?
Scammy small stuff seems to be all they deal in. This, MIFF, Made possible by Melbourne as recent examples.
No wonder they can’t hold down a major client.
You had me at Lingy!
Nothing results based. . . They won APAC effies agency of the year a few months ago.
The irony of these comments on a workplace bullying piece! Oh, adland.
Promise I’m not taking it personal @McScam since those are all projects I worked very hard on. 😉
But I do feel compelled to say one thing: in the case of all those campaigns – the client was delighted with the outcome and commissioned, more, similar work.
Made possible has been brought out of storage and redeployed a number of times. And I don’t even know which MIFF you’re referring to because the MIFF and the McCann crew have asked us to put out an experimental piece every year for last 4 years running.
Adventurous work with a set of objectives that aren’t the same as your average billboard for shampoo. Kudos owed I think for both the creatives, the accounts, the planners and, importantly, the clients.
I for one would far rather a) work on a campaign like this and b) see a campaign like this in the wild … truthfully, wouldn’t you?
Nicely put Steven@airbag.
Cameron Ling is scam? Possibly one of the most recognisable faces in Melbourne.
Government organisation doing scam? Unlikely.
Government departments not a major client? Contentious.
A real-life installation near the busiest train station in Melbourne is a scam?
I think you’re just being a bully mate, so I’ll call it out.
You my friend, are a moron
http://www.campaignbrief.com/2018/04/mccann-melbourne-takes-out-age.html
This is a nice piece, well executed and for a good cause. Well done McCann.
@McScam, I hope you get to work on something like this one day. It will do you good.