Aussie expat Mietta McFarlane, copywriter at Droga5 New York named 'Next Creative Leader' winner by The One Club and The 3% Movement

Mietta_McFarlane_headshot (1).jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, and The 3% Movement, the advertising industry's leading voice for gender equality and diversity overall, today announced the 10 winners of their joint Next Creative Leaders global awards program for 2018 at this year's 3% Conference in Chicago.

Among this year's winners is Aussie expat Mietta McFarlane (pictured), a copywriter at Droga5, New York.
Developed collaboratively by the organizations in 2015, Next Creative Leaders identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better.  While most of the 2018 honorees currently work in the US, the program has a strong global element with three winners located outside the US and half of this year's winners originally from other countries.

The full list of Next Creative Leaders for 2018 are:
Nedal Ahmed, copywriter, Droga5, New York, NY, USA
Lama Bawadi, copywriter, Leo Burnett, Beirut, Lebanon
Maddy Kramer, art director, Saatchi & Saatchi, New York, NY, USA
Julie Matheny, associate creative director, Droga5, New York, NY, USA
Mietta McFarlane, copywriter, Droga5, New York, NY, USA (originally from Sydney, Australia)
Krystle Mullin, associate creative director, RPA, Santa Monica, CA, USA (originally from Toronto, ON, Canada)
Evelina Rönnung, art director, Forsman & Bodenfors, Stockholm, Sweden
Jessica Shriftman, art director, Wieden+Kennedy, New York, NY, USA
Gayatri Sriram, digital creative head, FCBUlka, New Delhi, India
Lizzie Wilson, associate creative director, McCann New York, NY, USA

Says Kevin Swanepoel, CEO, The One Club: "The One Club for Creativity has a long-standing commitment to providing programming that helps solve the industry's diversity problem as opposed to just talking about it. We created our own Inclusion & Diversity Department nearly a decade ago, and are proud to support programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference.  They are the ones who are opening the door and inspiring the next generation of women who follow in their footsteps."

Says Kat Gordon, founder, The 3% Movement: "I'm proud of the level of talent and spirit embodied by this year's Next Creative Leaders and their contribution to the industry. Half of our winners are originally from outside the US, making this a true global showcase of diversity, advocacy and opportunity for people of every ethnicity."

To make the Next Creative Leaders program as open and accessible as possible, there is no cost for entering the competition.  Entrants were judged on four-to-six pieces of creative work, their background and information about how they -- and their work -- are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy.  Winners were selected by a jury of 42 top creatives, including past Next Creative Leaders winners (complete jury list: http://nextcreativeleaders.org/jury/).

This year's Next Creative Leaders were featured at The 3% Conference, profiled on The One Club for Creativity website and The 3% Movement blog, promoted through the two organizations' social media channels and invited to serve as judges for next year's program.

21 Comments

Congrats said:

Congratulations Mietta!

Siobhan said:

Nice one Mietta, well deserved!

Tommy said:

Congrats Mimi! Well deserved!

Knox said:

Congrats Mietta!

char said:

YEWWW Mietta

Barb said:

Killing it! Well deserved.

Lizzie said:

Fantastic news Mietta! And so well deserved!

ES said:

That's amazing. Well done Mietta.

Comrade said:

She’s earned it.

Michael said:

Brilliant news. Congratulations Mietta. Talent and hard work - an unbeatable combination.

Gurugee said:

Congratulations Mietta. You've earned it.

Gurugee said:

Congratulations Mietta. You earned it. That’s an amazing accolade.

Mentor said:

You have done lot of people proud Mietta.You were a delight to teach.

LEFT FIELD STUDIOS said:

THIS IS GOOD. MIETTA IS GOOD.

The apple doesn’t fall far from the tree said:

Mietta. A real talent and a source of great pride to two wonderful parents.

Gurugee said:

Congratulations Mietta. That's such great news. You've earned the accolades.

Fan said:

It will be good to have you back sometime.

Andrew Henderson said:

Well gone Mietta xxx Hendo

marrianne little said:

Such exciting new Mietta.

You must be chuffed!!

M

Big dog said:

Mietta has worked so hard an humbly compared to other children of creative directors, and done far more work of note than them to. Great to see humility pay off.

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