Bastion EBA appoints Matt McCann to the newly created role of general manager – Sydney
Bastion Collective’s leading specialist sponsorship and experiential marketing agency, Bastion EBA, have appointed Matt McCann to the newly created role of general manager – Sydney.
Before his three year stint as global chief operating officer at brand consultancy, The Projects, McCann held the role of general manager – media and sponsorship at Telstra from 2012 to 2015 managing an extensive portfolio across 325 marketers nationally. McCann has a distinguished career with over 15 years experience in media agencies across FMCG, Sport, Music, Arts and Government.
McCann will be running Bastion EBA’s Sydney team, overseeing operations and delivery of services including sponsorship strategy, acquisition, management and experiential marketing, as well as key business development and further integration roles across the broader Bastion Collective agency group.
Says Simon Garlick, CEO, Bastion EBA: “Matt is a brilliant addition to our team. He is incredibly talented, well respected and connected and his extensive experience and ability to lead large scale sponsorship negotiations and think strategically from a rights holder, agency and most importantly brand perspective means he is incredibly well placed to both grow our operations and nurture and develop our people. We are rapt to have Matt join the business and are very much looking forward to what we will be able to do together.”
Says McCann: “I am thrilled to be joining Bastion EBA in Sydney and working closely with Simon and the whole team. The calibre of work delivered, the people, and the engaged clients all demonstrate what a great culture has been developed already across both EBA and the wider Collective. I am really excited at the prospect of working with this highly creative, motivated and passionate group of people and continuing to grow and support the business as a whole. The Bastion Collective model that sees clients access a breadth of services under one roof delivered by experts in their field but with service levels and quality that is typically only possible in smaller businesses is a powerful one, can’t wait to join and do my bit.”