Integrated fashion and lifestyle agency ODD launches in Australia with two founding clients headed by business director Olivia Kaufman

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Olivia-KAUFMAN.jpgIntegrated creative agency ODD has opened an office in Sydney as it looks to bring its strategic British prowess and global retail expertise to the Australian market.

The agency, which was founded by Simon Glover and Nick Stickland in 2004, has built aspirational lifestyles around some of the world’s best-loved fashion and lifestyle brands such as Dr. Marten’s, Triumph, Forever21, Benefit Cosmetics, and Levi’s.

Its latest offering will give clients throughout APAC access to ODD’s agile, entrepreneurial mindset, and allow them to tap into the agency’s holistic, integrated approach and global creativity and strategic thinking.

The agency will be headed up by business director Olivia Kaufman (pictured) who is relocating back to her native Australia after spending the last two years at the agency’s London office. Whilst there, she led the global account for F&F, the clothing arm of Tesco: the UK’s largest supermarket brand. Prior to this, Kaufman worked in New York for Havas and Chandelier on clients including Diageo and Old Navy. She began her career at Sydney’s Arnold Furnace, working on brands such as P&G and Warner Bros. Entertainment.

The agency opens with two founding clients, following its appointment as global AOR for iconic Aussie swimwear brand Seafolly and lead creative, strategic and social agency for premium leisurewear brand Venroy.

ODD Sydney will work with Seafolly on a fully-integrated TTL campaign that will break in January 2019. For Venroy, it will launch the leisurewear brand’s first-ever advertising campaign following its recent foray into womenswear.

Says Simon Glover, founder and MD of ODD: “We’ve had our eye on Australia for a little while now. It’s fast establishing itself as a leading fashion and lifestyle destination, so we’re extremely excited to bring our wealth of retail experience to some of the amazing brands here, such as Seafolly and Venroy. And there was no-one better placed to head up the agency than Olivia. Over the last two years, she’s been invaluable in growing our business in London and embodies everything we believe in; so it was no-brainer to have her establish ODD in her hometown.”

Says Adriane McDermott, head of marketing, Seafolly: “For a brand like Seafolly, with ambitious goals and a long heritage of iconic marketing, it was important to work with an agency that was going to take us to the next level. We chose ODD because of their unique strategic approach, ability to extend beyond traditional media and their stellar retail creative experience. They’ve allowed us to approach our content strategy with a global lens, to see ourselves not just as a seasonal Australian swimwear brand, but as an aspirational beach lifestyle with an authentic story to share with women everywhere.”

Says Sean Venturi, co-founder of Venroy: “As Venroy makes its first foray into womenswear, it seemed like a perfect time to invest in social and join forces with an agency to help drive growth and broader awareness. We’ve come a long way from the board-shorts which we built our name on and have big ambitions to become one of the leading leisurewear brands in Australia and beyond. ODD is the perfect partner to get us there; we’re looking forward to working with them on the next part of the Venroy journey.”

This is the third shop for the London HQ’d creative agency, who opened in New York at the end of last year following its appointment as lead North American agency for menswear brand Perry Ellis.

ODD is part of the Next15 Digital Communications Group who employ over 1,300 people across 18 countries, working for clients including Burberry, Google, Twitter, American Express, Coca-Cola and Unilever.