Meet the man behind the myth in Aldi's much anticipated Christmas campaign via BMF

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Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms... it would be un-Australian not to. 

In BMF Sydney's new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place.

The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press. 


Screen Shot 2018-11-12 at 9.25.27 am.jpgSays Alex Derwin, Executive Creative Director, BMF: The More the Merrier is an idea that places ALDI right where it should be at Christmas - between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It's our second year executing the platform and this time we've told a deeper story across more channels.

Says Paul Coles, General Manager, ALDI at BMF: "We're incredibly proud of the Christmas campaign this year. It's a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa - all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI."

Adds Mark Richardson, Marketing Director, ALDI: "Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.
  
"Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We're really proud of the outcome."


Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, ALDI: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Goodoil Films
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director:  Guy Treadgold
DOP:  Germain McMicking
Editor: Mark Burnett, The Editors
Post Production:  Alt.vfx
Composer:  Elliott Wheeler, Turning Studios
Sound Design: Rumble Studios
Media Agency: Zenith Media

17 Comments

Gave me the jingles said:

Nice one BMF, Aldi, and all involved. A refreshing and quintessential take on Aussie Christmas, and certainly one of the better seasonal spots out there.

sweet said:

looks like that would have been fun to work on

Greidy said:

Lovely stuff.

Meh said:

Looks great but the story doesn't really go anywhere. Feels flat

Its nice said:

But where is good different?

Great said:

This is my favourite in the ALDI series so far, a beautiful depiction of the real Australia, our personality and all the feels of Christmas.

Jen said:

Love it. (meh.. what do you mean? or are you just being mean?)

Interesting decision said:

Not sure why you would abandon the very strong 'good different' to make a rather generic xmas ad about helping Santa.

Derek said:

@Interesting decision - perhaps they are following up on the multi-award winning Christmas spot from last year, 'The More The Merrier' - ?

Pam said:

Billy Connolly was better before the dementia set in.

Mildred said:

Why no media agency credit?
And I’m sure 4 people outside of trade channels will see the 90”....

Nice_one_Hamish said:

Another cracker from Mr Rothwell and co.

Hazel said:

Well done, best Xmas ad I have seen in along time. It’ was great to share with family back home in Ireland.
Loved it.

Liv said:

Loved this. A really well executed, fresh take on Aussie xmas.

Good stuff said:

Really enjoyed this. Love an Aussie mob is giving John Lewis a run for their money

What? said:

Gives John Lewis a run for their money? Clearly you’re having a laugh. This story literally goes nowhere. Here’s the 90 seconds summed up: Santa crashes in the outback, montage of rustic Australian scenes, Santa leaves after townsfolk repair sled. There you Aldi, I’ll take a cheque thanks.

Geoff said:

I don't like ads but love this one.

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