Meet the man behind the myth in Aldi’s much anticipated Christmas campaign via BMF

| | 18 Comments

Santa-Crashes-Christmas.jpg

Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms… it would be un-Australian not to. 

In BMF Sydney’s new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place.

The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press. 

WATCH THE PRE LAUNCH:

Screen Shot 2018-11-12 at 9.25.27 am.jpgSays Alex Derwin, Executive Creative Director, BMF: The More the Merrier is an idea that places ALDI right where it should be at Christmas – between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It’s our second year executing the platform and this time we’ve told a deeper story across more channels.

Says Paul Coles, General Manager, ALDI at BMF: “We’re incredibly proud of the Christmas campaign this year. It’s a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI.”

Adds Mark Richardson, Marketing Director, ALDI: “Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.

  

“Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We’re really proud of the outcome.”

Creative Agency: BMF

Executive Creative Director: Alex Derwin

Creative Directors: David Fraser and Dantie Van Der Merwe

Art Director: Tom Johnson

Copywriter: Chris Berents

Executive Planning Director: Christina Aventi

Head of Planning: Alison Tilling

Planner: Kellie Box

Managing Director: Stephen McArdle

General Manager, ALDI: Paul Coles

Group Account Director: Aisling Colley

Senior Account Manager: James Arnold

Account Executive: India Gates

Graduate: Maddison Bailey

Agency Producer: Claire Seffrin

Director: Hamish Rothwell

Production Company: Goodoil Films

Executive Producer: Sam Long

Producer: Andrew McLean

Production Art Director:  Guy Treadgold

DOP:  Germain McMicking

Editor: Mark Burnett, The Editors

Post Production:  Alt.vfx

Composer:  Elliott Wheeler, Turning Studios

Sound Design: Rumble Studios

Media Agency: Zenith Media