MOR Boutique appoints The Reactor as creative agency ahead of international expansion

Australian bath, body and home gragrance brand, MOR has appointed The Reactor as its creative agency as part of its plans to refresh its brand and expand its international profile.

According to MOR’s senior marketing manager, Courtney Sims, The Reactor’s full-service offering was too compelling to pass over.

Says Sims: “We knew they had the creative skills we needed when we asked them to pitch, but what has impressed us most has been the full-service offering we found when we walked through the door. Brand strategy, digital strategy, design, SEO, SEM, in-house developers and content creators has meant that we’ve been able to bring all our work under one roof.”

Says Jade Callas, in-house creative manager, MOR: “On top of this, they’ve also showed that they can respond to our needs quickly and effectively without the need for endless meetings or six-figure invoices.”

Says Angus Smallwood, director of strategy, The Reactor: “MOR Boutique is an Australian success story. Not only are they sold in over 20 countries, they are currently building a new facility in Melbourne to meet the growing demand for their products from around the world. Our aim is to help them achieve their ambition of growing their global presence so that they are known throughout the world as the perfect way for someone to treat themselves to a moment of luxurious me- time.”

New creative for the brand will start to roll out from November with further campaigns planned for the start of 2019.