Sheridan offers customers a 'longer lasting Christmas' in latest campaign via TBWA\Sydney

Sheridan-christmas.jpgSheridan, with the help of the Sheridan Choir, has committed to making Christmas last longer in its latest campaign via TBWA\Sydney.

Says Sheridan GM of marketing Renee Awadalla: "Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do."

Adds TBWA\Sydney chief creative officer Andy DiLallo: "We wanted to put a smile on everyone's face this Christmas, while reminding them of the longer lasting quality of Sheridan."

Agency: TBWA\Sydney
Chief Creative Officer: Andy DiLallo
Chief Strategy Officer: Matt Springate
Strategic Planner: Kathryn Claughton
Creative Director: Steve Hanzic
Creative Director: Nev Fordyce
Art Director: Andrew Torrisi
Writer: Chloe Saintilan
Client Partner: Gemma Rees
Business Director: Alex Stickler
Integrated Producer: Vanessa Hawke
Director/Editor: Lachlan French
Sound Design: Beau Silvester
Photographer: Georges Antoni and Felix Forest
Stylist: Kirsten Bookallil
DoP: Dale Bremner
Choir: Song Company
Music Composition: We Love Jam
Media Agency: OMD and NMPI
                 
Sheridan
Group General Manager: Paul Gould
General Manager Marketing: Renee Awadalla
Marketing Communications Manager: Stephanie Maule
Sheridan Marketing Team: Sheridan GD Studio

12 Comments

Whitewash said:

Fun ad but no diversity. :(

Hater said:

Love it.

Mary Mary said:


fresh, smart retail, congrats all

Cautiously optimistic said:

Surely not even Campaign Brief trolls can hate on this.

Phil said:

A very white Christmas if you look at all the faces. WTF?

Wow said:

The agency people got to the comments early.

Today Makes Tomorrow said:

But the launch idea didn't make it into the next commercial.

m said:

Agree on the diversity comments, but at least they had a down syndrome kid in the video, so something at least.

OK said:

I'll buy some sheets - so long as I don't have to hear another 29 days of this.

Call Me A Troll If You Want To said:

I just want to slap them.

Awful.

Cristmas is here said:

A bunch of white people in white robes, ay?

No matter how loud they sing, the lack of diversity is deafening.

Meh. said:

Meh.

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