The Monkeys + Havas Melbourne top winners at Premier’s Multicultural Communications Awards

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CGU_Lead Image (1).jpgNSW Premier Gladys Berejiklian and Minister for Multiculturalism Ray Williams last night announced winners of the Premier’s Multicultural Communications Awards. Reports on powerful personal journeys of refugees and a comprehensive marketing campaign for multicultural carers were among the winning entries. 

Agency Campaign of the Year was awarded to The Monkeys for IAG/CGU’s ‘Australian As‘ campaign. The ‘Australian As’ campaign portrayed migrant small business owners as unmistakably Australian. Grit, determination and hard work – these qualities were the focus of the campaign promoting CGU insurance, which reached more than 15.3 million people and resulted in a 10% increase in online sales.

Screen Shot 2017-09-21 at 7.18.00 am.jpgCBA Business Campaign of the Year was awarded to Havas Melbourne and SBS. The ‘There’s a Reason‘ campaigned developed by Havas Melbourne aimed to help SBS recruit the best talent from across Australia from a diverse range of backgrounds. The six-week campaign delivered more than 2.4 million impressions, created more than 3,000 subscriptions to SBS’s job service, and saw an increase in 1,900 applications for live roles.

Says Berejiklian: “I congratulate tonight’s nominees and winners for demonstrating excellence in multicultural communications across media and marketing.

 

“Multicultural communicators ensure everyone has access to information about services and opportunities to participate fully in our society.

 

“Communicating the successes of our multicultural society and identity is core to the success of our harmonious and socially cohesive State.”

 

Williams said the winners and finalists demonstrated the importance of a thriving multicultural communications sector.

 

Says Williams: “Multicultural communications is an essential component of any brand and business today.

 

“These awards set the benchmark of excellence for media and marketing professionals not only in NSW, but across the country.”

 

Mr Eduardo González – Cristóbal received the Lifetime Achievement Award for more than 40 years of service to the Australian Spanish community as the founder of 24-hour 7-day-a-week Spanish radio station, Radio Austral, and the first weekly national Spanish newspaper, Extra Informativo.

 

2018 Premier’s Multicultural Communications Awards Winners

 

Best Radio/Audio Report: Xiao Han – 2ac Australian Chinese Radio

Best TV/Audio-Visual Report: Sayed Hussainizada

Best News Report: Iman Riman and Maram Ismail – SBS Arabic24

Young Journalist of the Year: Sofia Dmitrieva – RusTalk TV

Photo of the Year: Yusra Hadi – AMUST

Best Use of Digital or Social Media: Why Documentaries

Public Interest Award: Natalia Godoy and Soraya Caicedo – SBS Spanish

Alan Knight Student Award: Ella Tang

Publication of the Year: Indian Link

Lifetime Achievement Award: Eduardo González – Cristóbal

Agency Campaign of the Year: The Monkeys for IAG/CGU

AFL NSW/ACT Community Campaign of the Year: Multicultural Communities Council of Illawarra (MCCI)

CBA Business Campaign of the Year: Havas Melbourne & SBS

 

For more information about the winners of the Premier’s Multicultural Communications Awards visit: https://multicultural.nsw.gov.au/awards/nsw-premier-s-multicultural-communications-awards/.