The Monkeys + Havas Melbourne top winners at Premier's Multicultural Communications Awards

CGU_Lead Image (1).jpgNSW Premier Gladys Berejiklian and Minister for Multiculturalism Ray Williams last night announced winners of the Premier's Multicultural Communications Awards. Reports on powerful personal journeys of refugees and a comprehensive marketing campaign for multicultural carers were among the winning entries. 

Agency Campaign of the Year was awarded to The Monkeys for IAG/CGU's 'Australian As' campaign. The 'Australian As' campaign portrayed migrant small business owners as unmistakably Australian. Grit, determination and hard work - these qualities were the focus of the campaign promoting CGU insurance, which reached more than 15.3 million people and resulted in a 10% increase in online sales.
Screen Shot 2017-09-21 at 7.18.00 am.jpgCBA Business Campaign of the Year was awarded to Havas Melbourne and SBS. The 'There's a Reason' campaigned developed by Havas Melbourne aimed to help SBS recruit the best talent from across Australia from a diverse range of backgrounds. The six-week campaignHavas Melbourne & SBS (2).jpg delivered more than 2.4 million impressions, created more than 3,000 subscriptions to SBS's job service, and saw an increase in 1,900 applications for live roles.

Says Berejiklian: "I congratulate tonight's nominees and winners for demonstrating excellence in multicultural communications across media and marketing.
 
"Multicultural communicators ensure everyone has access to information about services and opportunities to participate fully in our society.
 
"Communicating the successes of our multicultural society and identity is core to the success of our harmonious and socially cohesive State."
 
Williams said the winners and finalists demonstrated the importance of a thriving multicultural communications sector.
 
Says Williams: "Multicultural communications is an essential component of any brand and business today.
 
"These awards set the benchmark of excellence for media and marketing professionals not only in NSW, but across the country."
 
Mr Eduardo González - Cristóbal received the Lifetime Achievement Award for more than 40 years of service to the Australian Spanish community as the founder of 24-hour 7-day-a-week Spanish radio station, Radio Austral, and the first weekly national Spanish newspaper, Extra Informativo.
 
2018 Premier's Multicultural Communications Awards Winners
 
Best Radio/Audio Report: Xiao Han - 2ac Australian Chinese Radio
Best TV/Audio-Visual Report: Sayed Hussainizada
Best News Report: Iman Riman and Maram Ismail - SBS Arabic24
Young Journalist of the Year: Sofia Dmitrieva - RusTalk TV
Photo of the Year: Yusra Hadi - AMUST
Best Use of Digital or Social Media: Why Documentaries
Public Interest Award: Natalia Godoy and Soraya Caicedo - SBS Spanish
Alan Knight Student Award: Ella Tang
Publication of the Year: Indian Link
Lifetime Achievement Award: Eduardo González - Cristóbal
Agency Campaign of the Year: The Monkeys for IAG/CGU
AFL NSW/ACT Community Campaign of the Year: Multicultural Communities Council of Illawarra (MCCI)
CBA Business Campaign of the Year: Havas Melbourne & SBS
 
For more information about the winners of the Premier's Multicultural Communications Awards visit: https://multicultural.nsw.gov.au/awards/nsw-premier-s-multicultural-communications-awards/.

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