Thinkerbell boosts PR offering with new hire Georgie Cavanagh, based out of Sydney

Georgie.jpgThinkerbell has announced that it is bolstering its PR offering, by bringing in experienced and respected PR specialist Georgie Cavanagh to the team.
 
Cavanagh has spent several years within traditional agency agencies such as Haystac and Bella PR, before becoming employee number one at social influencing agency TRIBE. Cavanagh was also a columnist at The Herald Sun for a year.
 
Says Margie Reid, managing partner, Thinkerbell: "We are thrilled to have Georgie join our team. Georgie's wonderful attitude and authentic enthusiasm for our industry means she has fantastic relationships, and an ability to make things happen. PR is an essential service our clients are asking for and Georgie will be able to spearhead our offering. PR supplements our creative and media offering. However, PR can be a very specialised offer, and we'll continue to work with the wonderful PR agencies we collaborate with as the needs arise."
Says Cavanagh: "I'm really excited to be part of the Thinkerbell team, it's been an amazing start. The types of projects we're working on, and the clients, are excellent. I look forward to helping to grow our PR and earned media offering. The lines between what's PR, advertising, social and so on have obviously blurred over the years, and the offering at Thinkerbell allows us to work across various mediums with as little friction as possible."
 
Cavanagh is the first full time Thinkerbell employee to be based in Sydney.
 
Says Adam Ferrier, chief thinker, Thinkerbell: "Georgie is a legend. She's great at understanding brand voice, and gets the ramifications of earned media, both positive and negative. Having her PR perspective adds another dimension to the thinking we offer."

Some of Thinkerbell's PR clients include 13cabs, Our Watch and probiotic water, PERKii.

2 Comments

Warden said:

Get out there and kill em, Half-pint

Operator said:

Great operator. Loved dealing with her at Tribe. Best of luck, G.

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