UNSW shines a light on its global credentials in newly launched campaign via Connecting Plots

UNSW has launched a new integrated campaign via Connecting Plots, designed to drive acquisition of postgraduate students by leveraging its significant network of global institutions and partners.

The campaign offers students a global perspective through a borderless education. UNSW postgraduate students have access to a global network of over 200 institutions across 39 countries, ensuring they remain at the forefront of international research, learnings and innovations without ever having to leave the campus.

Says Tom Phillips, MD, Connecting Plots: “Our strategic focus was to illustrate the enriched nature of an education that comes with a truly global point of view.”

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The campaign is lead by a hero film which features UNSW alumni Nicole Lawrence who is using her Masters to help others all around the world in her current role at UNICEF.

Says Livia Mackenzie, head of strategy and campaigns, UNSW: “Besides driving the broader interest of our postgraduate program, we wanted to show students that UNSW is a modern and forward thinking institute… so leveraging our position as ‘Australia’s Global University’ was a great way to do that.”