UNSW Sydney targets school leavers with launch of new ‘Experiences’ campaign via Precinct
Sydney brand communications agency Precinct has focussed on the unique and unexpected experiences UNSW offers students that help to set them apart, in its latest campaign targeting school leavers.
Precinct used actual international students to reinforce the message so that the experiences were authentic.
The campaign is being rolled out to OOH including buses and train stations, video, display, social media, and Spotify.
Says Precinct Executive Creative Director Mick Thorp: “The insight of ‘unexpected experiences’ provided us with a really strong creative idea. We were able to develop the theme and to build a creative execution around it. Visual elements from the previous Precinct/UNSW campaign provided continuity. Four students were cast to tell their stories of the unexpected experiences that had opened their eyes to something new and different whilst at UNSW.”
Agency: Precinct, Sydney
Executive Creative Director: Mick Thorp
Art Director: Francis Loh
Copywriter: Tim Collins
Strategy Director: Drew Usher
Managing Director: Jaime Nelson
Account Director: Kelly Draisey
Photographer: Graham Jepsom