Baby Bunting appoints J. Walter Thompson, Melbourne following a competitive pitch

r0_0_5534_3490_w1200_h678_fmax.jpgFollowing a competitive pitch process, Australia's largest specialty baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative agency.
 
Says Michael Godwin (below right), managing director, J. Walter Thompson, Melbourne: "While it's so tempting to frame this news as us being entrusted with a new bundle of joy; an exciting new arrival for the J. Walter Thompson family, etc, I'll resist and simply say that we're extremely excited to be partnering the team at Baby Bunting on the next chapter of their brand journey, and are thankful for being presented with this opportunity.
Michael Godwin_9468 (1).jpg"Baby Bunting is an amazing business with a genuine ambition to become an even more valued and trusted partner for mums and dads across Australia, supporting them through a time of life that's in equal part precious and overwhelming! The brand is uniquely qualified to do so, and they join us at a time when our capabilities across important disciplines such as CRM and social are stronger than they've ever been, following some recent senior appointments."
 
Says Sue Dawson, GM, marketing, Baby Bunting: "We're thrilled to be working with J Walter Thompson and Girl who have extensive experience in partnering with retail brands to realise their potential through insightful strategy, timeless brand design and highly effective campaign platforms.

"We felt a very strong chemistry with the agency team and we know it is going to be a great collaboration."

6 Comments

Don't do it Baby Bunting! said:

Kinda like saying 'I've been looking at ships to cross the Atlantic and that Titanic one is looking really handy."

You mean said:

Wunderman Thompson???

oh look said:

Comments from people that are either jealous or bitte

LOL said:

Another HUGE win for J.Wunder Thompson.

The love said:

Get ready for the spot with a montage of happy mothers, fathers and babies... "We love parenthood"... That's the 'go to' strategy; we love prices (harris scarfe), we love seeing people and holidays (jetstar) we love golf (drumond) .

baby poo said:

Please please please don't change the Baby Bunting logo

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