Bank Australia appoints Alchemy One as new media agency after an extensive pitch process

BA-Horizontal-Small-Pos-RGB.jpgFollowing a competitive pitch, Bank Australia has appointed Alchemy One as its new media agency, effective January 2019.

Led from the agency's headquarters in Sydney, Alchemy One will conceptualise and deliver customised buying and integrated planning services for Bank Australia.

Says Joel Trethowan, managing director, Alchemy One: "As an agency, Alchemy One seeks to partner with brands that continually push the status-quo and challenge the way things are done.
"From our first meeting with the Bank Australia team and their partners, we felt a strong connection and alignment of goals and values. Bank Australia is unlike any other financial institution in Australia and we believe there has never been a more important time to educate Australians on why where they bank matters.

"We are honoured to be working with Bank Australia and are looking forward to helping them tell their story. Responsible banking has never been more critical."

Says Fiona Nixon, head of corporate affairs and marketing, Bank Australia: "We're excited to partner with Alchemy One, and we look forward to working with the team to continue to build the aware- ness and impact of our brand.

"The Alchemy One team instinctively understand Bank Australia's purpose, and we're confident they will help us talk to more Australians about how their choice of bank shapes the world we all live in."

The announcement ends a hugely successful year for Alchemy One, following client wins with Foxtel, MYOB and UNiDAYS, joining a stable of existing clients including KitchenAid and Living Edge.


Thuglife said:

a bank no one has heard of appointing an agency no one has heard of

Jen said:

Congratulations Alchemy One. #thuglife... you should get out more.

Tree Hugger said:

You’ve heard about both now @thuglife!! & expect to hear more! Congrats to Joel and the team at AO!

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