Bashful reveals good news in P&O Cruises’ new campaign – reserve a cruise for just $1 deposit
Bashful, Sydney has revealed its sixth campaign for P&O Cruises Australia “The Good News Sale” – the next installment in the independent agency’s creative work alongside the leading cruising brand.
Over the last five campaigns, Bashful has used a distinctly Aussie humour to tell brand and product stories, yielding positive business outcomes. The “The Good News Sale” campaign features a variety of “bad news” situations where cheerier news is delivered to soften the blow.
The good news? P&O Cruises is offering a $1 deposit and free onboard spending money.
P&O Cruises is partnering with the 7 Network’s Big Bash League – launching with the WBBL on December 1, with four 15″ TVC executions to ensure the campaign remains fresh throughout the three-month sale period. In addition to free to air and subscription TVC the videos will also appear online and be supported by digital display. In New Zealand the TV activity will also be supported with OOH.
Says Tim Chenery, creative director, Bashful: “Now you can book a P&O Cruise for just a $1 deposit. That’s really good news. The good thing about good news is it makes bad news a little easier to swallow. The Good News Sale continues the irreverent style of humour that’s helped to make the P&O brand distinctive in the cruise category.”
Says Narelle Riley, marketing director, P&O Cruises: “The cruise category goes on sale in summer every year, so it is essential that our offers stand out. A $1 deposit is seriously good news for Australian cruisers.
“We love the way the campaign celebrates our great offer while delivering entertaining advertising that captures the P&O Cruises sense of humour and personality. We are looking forward to a strong sales result and to giving Aussies a good chuckle while they are enjoying the upcoming summer of cricket.”
Creative Agency – Bashful
Creative Director – Tim Chenery
Senior Copywriter – Dan Barrett
Strategy Director – Guy Marshall
Senior Account Director – Felicity Andrews
Producer – Amanda Collins
Production Company – The Otto Empire
Director – Luke Shanahan
Executive Producer – Cathy Rechichi
Producer – Linzee Harris
Post Production – The Editors
Sound – Sonar Sound
Casting – i4 Casting
Media Agency – MediaCom
Client Partner – Michael Waymouth
Group Client Services Director – Tom Charles
Client Director – Chelsea Dominski
Marketplace- Investment Director – Emma Smallwood
Marketplace – Investment Senior Executive – Lindsay Beeren
Marketplace – Digital Investment Manager – Nicolas Hinchley
Marketplace – Digital Investment Executive – Steward Hansen
Client – P&O Australia
VP Sales & Marketing – Ryan Taibel
Marketing Director – Narelle Riley
Marketing Manager – Brand and Content – Nicola Wyllie
Marketing Manager – Retail and Trade – Nola Melamet
Marketing Coordinator – Kate Compton
15 Comments
The good news is P&O can change their agency. The bad news….
Is the bloke in the screen grab the only actor in Australia? Who does the casting?
yep not good.
What these spots do really well is make P&O look like a pack of heartless arseholes.
I’m sure anyone who has ever endured the ‘we’ve found a tumour’ moment or the late night ‘your child has been in an accident’ visit from the police would agree.
Congrats all around!
P & Oh dear.
I do think the cops should’ve had a surly teenager with them on the doorstep, but otherwise I think this is funny. These days, that’s not easy.
Not one to pan work here (in fact usually supportive), but as someone who’s endured both family terminal illness and the loss of a beloved pet, this is appallingly insensitive. Not funny, or charming, or clever.
hundreds of morbidly obese americans eating from an endless buffet then dumping, only to be released into our pristine waters. P and O deserve ads about as good as these.
everything about this screams lazy and insensitive, right down to waddling across paddington to sonar.
You’ll end up with gastro or being beaten up by a pack of bogans with P&O. Or both.
Funny stuff. And so politically incorrect. More please.
Moaning Gen Y’s will be the death of comedy.
I like that they attempted to put an idea in there. And they made Rowan Dean laugh, which is no mean feat.
But the way the spots are delivered makes it feel like ‘the good news from P&O’ is so shit, the actors are massively worried about what the bad news is.
And that doesn’t make P&O look good.
Know-wot-I-mean?
Use a comedy director.
Insensitive and in very bad taste