Deloitte Digital CCO Matt Lawson to represent Australia on WARC Effective Innovation jury

LawsonLinkedIN.jpgTop agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.

Representing Australia on the Effective Innovation jury is Deloitte Digital principal and chief creative officer Matt Lawson.

The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair.
The four categories and their juries are:

Effective Content Strategy, rewarding branded content strategies that can demonstrate a business outcome:
Namita Mediratta - Global CMI Director, Content Centre of Excellence, Unilever - jury chair
Cécile Angrand - Global Brand Director, Whiskas (Mars Petcare)
Navonil Chatterjee - Joint President & Chief Strategy Officer, Rediffusion India
Alex Drozdovsky - Cross-Disciplinary Strategist
Ryan Foley - Head of Content Marketing, We Are ROAST
David Frymann - Strategy Partner, Frontier
Tara Marsh - Global Head of Content, Wunderman
Haruna McWilliams - Senior Vice President, Strategy, APAC, Essence
Thas Naseemuddeen - Partner, Chief Strategy Officer and Managing Director, Omelet
Brent Nelsen - Chief Strategy Officer, Leo Burnett North America
David Proudlock - Head of Strategy, CPB London
Iuren Ramiro - Planning Manager, Santa Clara
Lars Samuelsen - Chief Strategy Officer & Head of Digital, Grey Nordic
Eleanor Thornton-Firkin - Head of Content and Creative Development, Ipsos Connect
Fleur Willemijn van Beinum - Global Content Director, JDE

Effective Social Strategy, a search for the most effective campaigns that link social strategy to business success:
Christine Xu - Vice President, Chief Marketing Officer, McDonald's China - jury chair
Thomas Gregorski - Global Vice President Digital Strategy & Customer Engagement, Epsilon
Catherine Heath - Founder and Global Chief Strategy Officer, Once Upon a Time Brands
Jakub Hodbod - Strategy Director, Ogilvy New York
André van Loon - Research & Insight Director, We Are Social London
Hans Lopez-Vito - Chief Operating Officer, Greater China, BBDO
Callum McCahon - Strategy Director, Born Social
Jai Kotecha - Managing Partner & Global WPP Lead, Ogilvy
Kim Hoeu - Head of Paid Social, APAC, Essence
Martin Smith - Strategy Director, Twelve
Alex Steer - Chief Product Officer, Wavemaker
Mike Teasdale - Founder and Planning Director, Harvest Digital

Effective Use of Brand Purpose is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Fernando Machado - Global CMO, Burger King - jury chair
Jane Asscher - CEO and Founding Partner, 23red
Damian Bazadona - President and Founder, Situation
John Clark - Planning Director, Coley Porter Bell
Nazia du Bois - Founder, Ricebowl Strategy
Matthias Eylers - Strategy Director 7 Partner, +KNAUSS
Katya Farrin Brocks - Marketing and Communications Strategist
Carol Garbutt - Client Director, OxfordSM
James Hidden - Managing Director, Ogilvy & Mather Chicago
Dan Izbicki - Founder, Ethos
Vijay Raj - Vice President, CMI, Unilever Asia, Research Innovation
Ric Navarro - Director, Marketing and Communications, Norman Disney & Young
Leslie Pascaud - Executive VP Purpose Branding and Innovation, Kantar Added Value
Andrew Wilson - Executive Director, Purpose at Edelman

Effective Innovation recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results:
Dan Burdett - Chief Marketing Innovation Officer EMEA, eBay - jury chair
Federica Bowman - Managing Director, Digital, FirmDecisions
Victoria Buchanan - Executive Creative Director, Tribal Worldwide London
Ben Callis - Global Creative Director, Imagination
Jem Fawcus - Group CEO & Owner, Firefish
Sanjay Gupta - Head of Marketing, Uber India
David Heaney - Global Content Lead, Baileys (Diageo)
Matt Lawson - Principal Chief Creative Officer, Deloitte Digital APAC
Hannah Mirza - Manager, Apple
Justin Reilly - Entrepreneur, Innovator, Strategist and Thought Leader
Darren Savage - Chief Strategy Officer, Tribal Worldwide London
Jon Sharpe - CEO Europe, VMLY&R
Lorenzo Wood - Chief Innovation Officer, Publicis.Sapient

Says Lucy Aitken, managing editor, case studies, WARC: "We have a remarkable line-up of top international talent, from both agencies and brands alike, in pursuit of case studies that best showcase innovative marketing techniques that deliver business results for clients."
Organised by WARC, the global authority on advertising and media effectiveness, the WARC Awards are free to enter and are open to submissions from any country and communications discipline. There is a $40,000 prize fund for the top winning papers, spread across the four categories.
Full details of all the judges can be seen on the WARC Awards site together with information on how to enter. The closing date for entries is 19 February 2019.


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