HP encourages Aussies + Kiwis to ‘Say it with a Sprocket’ in new campaign via Clemenger Sydney

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Clems Sydney, HP (1).jpgHP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP’s Sprocket portable printer, one of this Christmas’ hottest gifts.

 

The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.

 

Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.

Says Dan Henry, head of marketing South Pacific, HP: “Sprocket is a product that enables people to make moments spent with loved ones even more special and memorable. This was our opportunity to not only inspire people to use their printed photos to enrich holiday experiences, but to celebrate the diverse cultures we enjoy in Australia and New Zealand.”

 

Says Darren Wright, creative director, Clemenger BBDO Sydney: “The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel good way.”

The campaign launches this week in Australia and New Zealand across TV, radio, outdoor, digital, social and will be in market until Christmas.

To find out more about HP’s Sprocket Printers here.

HP, Client

Dan Henry, Head of Marketing SPAC

Ruben Ahmed, Head of Print Marketing

Erin Breneger, Marketing Manager, Home Printing Systems

Olivia West, Marketing Manager

Nicola Treanor, Marketing Manager

Clemenger BBDO Sydney. Creative Agency

Emily Perrett, Manager Director

Lilian Sor, Chief Strategy Officer

Rob Harding-Smith, Senior Planner

Darren Wright, Creative Director

Celia Mortlock & Adam Smith, Copywriters

Mick Pollard & Elaine Li, Art Directors

Katrina Maw, Senior TV Producer

Claire Bisset, Senior Digital Producer

Sacha Zivanovic, Group Account Director

Mahsa Merat, Account Director

Katie Ryan, Senior Account Manager

Finch, Production Company

Toby Pike, Director

Corey Esse, Executive Producer

Jackie Adler, Producer

Dan Freene, DP

 

Nakatomi, Post Production

 

Nylon Studios, Music Production & Mix

Karla Henwood, Music Producer

Charlie White, Music Arrangement

Stuart St Vincent Welch, Mix Engineer

Level Two, Music Liscensing

 

Song: All Your Love, Flight Facilities

Vocalist: Owl Eyes