‘Monkeys Jumped The Shark’ – a limited edition poster book created by The Monkeys
A gift to staff and clients, ‘Monkeys Jumped The Shark’ is a poster book that features the words of anonymous industry commentators and turns their disparaging words about the agency into cleverly designed artworks. Leading local and international artists featured include the likes of MightyNice, Michael Corridore, Tin & Ed, Alex Trochut, Serge Seidlitz, Numskull and Luke Lucas. There are also contributions from artists within the agency.
The complete poster series is now available for browsing on Instagram at @themonkeys_sydney.
Copywriters
Fonzi
Tracer Bullet
Pass Me The Fork
Old CD Guy
Poop Smoothie
Rock Bottom
Anonymous
Regurgitator
Bannanas
Nope
Hypnotist
Hats Off
Groucho Done
Nice Ad
Are you mocking us?
In time for Cairns
That’s How You Don’t Do It
Even Older C.D Guy
No, No, Actual Monkeys
Oh Dear
So Very Borning
And The Award Goes To
Oh No
Sweaty Palms
Just Sayin
Zzzzzz
Sarah 
19 Comments
Their client work was this good.
Only fitting that after that asahi job they took some more work that wasn’t theirs
Love it
This has been done before.
hateful comments inspire a creative solution that inspires more hateful comments.
Guys the idea is brilliant, the people who comment on this site are not.
Certainly the most predictable, least interesting, self absorbed response, and shitty christmas gift this year.
the cherry on a turd cake
please add that.
‘Monkeys jumped the shark.’
One of my more astute comments.
Do I get a writing credit?
An agency took mean Campaign Brief comments and turned them into artwork in real-time back in 2013?
I do.
@old cd guy you should definitely sue, brother. It would actually be helping them out as they will be able to include the extra publicity in the comments box explosion cluster in their case study results segment.
Dear Monkeys,
Don’t take the bait.
As cool as it might seem you’re just fueling the fire.
And, to be frank, you’re being a little bit sensitive.
You’re better than that.
For my 18th birthday, my Dad bought me a pair of golf shoes – in his size.
Snap!
Born from an egg
on a mountain top
The punkiest monkey
that ever popped
They knew every magic trick
under the sun
To tease the Gods
And everyone
and have some fun
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
What a cocky saucy monkey
these ones are
All the Gods were angered
And they punished them
Until they were saved
by a kindly priest
And that was the start
Of their pilgrimage
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
With a little bit of
monkey magic
There be fireworks tonight
With a little bit of
monkey magic
Every thing will be all right
Born from an egg
on a mountain top
The punkiest monkey
that ever popped
They knew every magic trick
under the sun
To tease the Gods
And everyone and have some fun
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
Monkey magic, Monkey magic
monkey see, monkey do.
Honestly, why would anyone care what anybody says about an ad agency?
They should do a book with the words of Bill Hicks on advertising, you know the ones.
Unfortunately, like almost all of their other stuff it’s been done – and done for ad industry quotes from blogs, too.
I like this. I like the fact that it comes from an agency that is one of the highest profile in the industry, in the knowledge that there is simply no way to run an ad agency that pleases everyone all the time.
It neatly acknowledges that by the very act of making work, you will always be a target for someone who imagines that they could do better.
It staggers me that the very people it so nicely lampoons seemingly don’t get it is aimed at them, by furiously pouring their energy into writing even more vitriolic comments. ‘Do I get a writing credit?’ surely sums this up in a manner that almost redefines irony itself.
Advertising is a full contact sport; there is no doubt about it. The job demands an incredible amount of a person’s energy, time, creativity, resilience, sacrifice (including family), pragmatism, late nights, weekends, thick skin, hammer blows and more. Then suddenly, just occasionally, when all hope seemed lost, you crack something great that makes its way all the way through the minefield and gets made.
That’s before it makes its way here, where the great unwashed Roman crowd awaits.
Is the idea of this book utter genius? No. But it actually doesn’t have to be. It’s nice. And sometimes in this business, on any given day, being good and being nice is the best thing any piece of work or individual can actually be.
This doesn’t mean you shouldn’t be aiming to crack a gold lion every single day. You should. Just don’t be an arsehole about it.
Well said.
Australian ECD get over yourself
@Australian ECD
I broadly agree with you. But when the idea has clearly been lifted, I feel a little cheated.
We get paid to be original, to come up with something nobody else has done. We’re not paid to steal work from obscure parts of the world / internet (America, in this case).
I want to like this, but originality is a zero, so therefore I feel conflicted.