NSW Electoral Commission appoints Affinity as strategic + creative agency for 2019 State election

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Screen Shot 2018-12-13 at 7.32.44 am.jpgNSW Electoral Commission has appointed AFFINITY as its lead strategic and creative agency for the 2019 NSW State Election.

 

The independent Australian agency won the contract after a competitive pitch in September and has already begun work on developing the statewide campaign.

 

Says Angela Smith, chief strategic officer and partner at AFFINITY: “We’re super happy with the win and been working closely with the team at NSW Electoral Commission. It’s helped us unearth some interesting behavioural insights when it comes to voting in the State election and become the foundation for some fresh creative thinking.”

 

The campaign will launch late January in the lead up to election day on Saturday March 23.