Strategy-first creative agency B.B.E acquires video production company Media Creatures

BBE-social-image (1).jpgStrategy-first creative agency, B.B.E, has today announced its acquisition of long-term video production partner, Media Creatures following increasing industry demand for value, quality and speed of production services.

The merger will see B.B.E grow to 50 staff across Sydney and Melbourne, offering a range of services, including creative, content, social and PR, as well as technology, digital and now video production capabilities.

B.B.E and Media Creatures have been working together since 2015, collaborating on a number of a high profile campaigns, including the Medibank 2018 Invictus Games partnership, along with other live action, animation, live stream and broadcast content.
Says Adam Beaupeurt, strategy director, B.B.E: "We've worked closely with Media Creatures for a number of years, so this acquisition has been an organic progression and a natural fit that formalises the strong relationship we've formed. From this foundation, and with clearly aligned and complementary skills, culture and services, Media Creatures becoming a part of B.B.E will offer improved value and breadth of production abilities for clients, along with efficiencies in speed of creative and delivery."

B.B.E, which supports both large blue-chip brands and fast-growing Australian start-ups, currently provides communications and technology services for Medibank, Momentum Energy, Specsavers and Roadshow, among others.

Says Tim Hamilton, founder of Media Creatures and now video production director at B.B.E: "We couldn't be more excited by the merger with B.B.E. It has already opened up new and creative opportunities for the whole team."

The opportunities for all B.B.E employees to further expand their skill-set is particularly exciting, with production and creatives getting the opportunity to get closer to the video production process and edit suite, while the Experience Design team will learn more on motion graphics. This gets the team closer to the client problems we're solving."

Adds Beaupeurt: "Our clients are already experiencing the benefit of having video production vertically integrated with the rest of the B.B.E team, as well as the new ideas, skills and enthusiasm the Media Creatures team brings. We're excited for what the future holds."


Strategy first said:

What a revelation! Well done guys. You've nailed it.

Good Strategy said:

1. Position yourselves as strategy-first
2. Expand into production, whereby your P&L defines that you are no longer strategy-first.

Keys said:

Congrats Tim!

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