TAC encourages Victorians to make roads safer ‘This Christmas’ in latest campaign via Taboo
The TAC and Taboo have created a high impact, interactive campaign encouraging all Victorians to play their part in making our roads safer – ‘This Christmas’
The activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas both on and off the roads.
The public are invited to enter the space and choose a message that resonates with them, which they can either wear or attach to a bag or keyring, or give to friends and loved ones.
Along with the physical ribbons, people will have an opportunity to create and share their own personalised commitment messages via a Pixta Pod media wall.
The activation was produced in collaboration with award-winning Melbourne artist Ash
Keating. Keating’s work has been extensively exhibited in galleries both locally and internationally including the NGV, MONA, Melbourne’s NOTEL, Splendour in the Grass, the Museo de Arte Contemporaneo, Santiago, Chile and many more.
Says Nick Jamieson, creative director, Taboo: “We felt there was something very
powerful in using the words of real Victorians to remind each other that we all need to do our part in order to keep the roads safe this Christmas.
“This activation highlights TAC’s commitment to making road safety a shared responsibility and taps into the common emotions we all share over this period. Amongst the backdrop of communal stress and hurry, we want to get the community to stop and realise that, despite our diversity, we’re all connected by a deep desire to have a safe and happy festive season.”
Awarded to Taboo by a competitive pitch, the scope of work included strategy, creative, design and event production.
The campaign launches today Friday 7th December in Southbank’s Queensbridge Square with the regional activation tour commencing from Sunday 16th December in Geelong.
Client: TAC
Partnership Project Advisor: Sarah Henderson
Agency: TABOO
Creative Director: Nick Jamieson
Art Director: Steph Kitchin
Copywriter: Claudia Sarosiek
Producer: Hannah Cleary
Strategy Director: James Mackinnon
Senior Account Director: Kate Prowse
Senior Account Manager: Suzi Williamson
Account Executive: Chloe Herbert
Production Partner: Moth Design
Director: Kate Hannaford
Producer: Etta Curry
Activation dates:
– Melbourne: Friday 7th to Wednesday 19th December at Queensbridge Square, Southbank, Melbourne.
– Bendigo: Thursday 20th and Friday 21st December in Hargreaves Mall.
– Shepparton: Saturday 22nd December in Maude St Mall near Fryers Street.
– Geelong: Sunday 16th December at GMHBA Stadium.
8 Comments
Simple and beautiful, for such a heavy cause
Epic.
Shit
@epicly care to elaborate?
nah
Love your work son.
Should’ve used these to replace all the love locks that were taken down from the Southbank footbridge.
Probably a better declaration of love if dedicated to someone, too.
Thanks Dad.