TAL launches new summer campaign around skin safety via The Haus agencies Illuminate + Banter

Screen Shot 2018-12-06 at 7.15.46 am.jpgThe Haus agencies, Illuminate and Banter, have joined forces to support one of Australia's leading life insurance specialists, TAL, in kicking off a national series of pop-up clinics providing free professional skin checks at some of Australia's most iconic beaches across the summer.
 
The activation launched at Bondi Beach for the first weekend of summer, marking the third year of the initiative including an initial pilot program.
Says Antony Wilson, general manager, brand, TAL: "TAL is always looking for new ways to protect this Australian life, and helping Australians understand and embrace skin safety is one of them.
 
"Last year, TAL SpotChecker provided 1,330 people with professional skin checks across Australia and more than half of those had never had a skin check before.  Early detection can literally save a life, so this year we're calling on the 1 in 3 Australians who have had a skin check in the last year to encourage two friends to do the same."
 
Born out of TAL's annual internal 'Innovation Challenge', which seeks to promote innovation thinking across the business, TAL SpotChecker is a part of TAL's broader health focus aimed at empowering all Australians to take a proactive approach to their health and wellbeing.
 
Says Paul Den, partner and co-founder, Banter: "So often brands want to be meaningful but end up simply just talking about it rather than taking action. It's refreshing to partner with TAL to provide genuine utility to the nation where we can make a difference by spreading the message around the importance of prevention and protection."
 
Says Brannon Valmadre, general manager, Illuminate: "We're passionate about helping TAL tackle one of the most important topics in Australian life. The alarming stats show that more awareness and education is needed to drive action, and we're proud to be supporting TAL in achieving that through an integrated PR and social content campaign across the summer."
 
Following the Bondi Beach launch, TAL SpotChecker will now head to Surfer's Paradise on the Gold Coast (8-9 December 2018), and then across to Cottesloe Beach in Perth (12-13 January 2019), followed by Harold and Cynthia Anderson Reserve in Adelaide (19-20 January 2019) and St Kilda Beach in Melbourne (26-27 January 2019).
 
Visit www.tal.com.au/tal-spotchecker to find out more about how to embrace skin safety or reserve a place at one of the TAL SpotChecker pop-ups. There will also be limited places available for walk-in appointments.
 
Banter and Illuminate are part of The Haus - a group of five independent, marketing and communications agencies representing distinct marketing verticals. The Haus uses the deep expertise of a central services hub to accelerate and support growth of its agency group and their clients.
 
Agencies within The Haus are Hausmann, Health Haus, Banter, Illuminate and GROUND. The Haus is also home to HSPR, Australia's first industry-led Registered Training Organisation.

Further information at www.thehaus.com.au.

Leave a comment