Taubmans transports tiny home 9,000kms across Australia to promote its All Weather exterior paint in new campaign via Naked and Symmetry Media

In a campaign for Taubmans to launch the new and improved All Weather exterior paint, Naked, together with Symmetry Media, have transported a tiny home 9,000 kilometres across Australia on an epic journey to demonstrate that Taubmans “protects against the forces of nature”.

Naked commissioned a custom-built tiny house for the campaign, which featured a family going on a road trip with the house in tow. The house, painted with Taubmans All Weather Exterior Paint, faced pounding surf, searing outback heat, driving rain, and a blizzard, showcasing Australia’s extreme weather conditions.

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Says Tim Kirby, managing director, Naked Communications: “Product demonstrations are pretty common in the paint category, so we knew we needed a special product demonstration to reflect a special product. Taking a tiny home for a 9,000km road trip to test it in the best and worst of Australian weather was a fun way of doing just that.”

Says Dean Ginsburg, director, Symmetry Media: “It was an awesome project. Finding the right locations for all the extreme weather conditions was key, as was creating the right atmosphere with the family for each scene. We shot anamorphic, which was perfect for getting the cinematic look we needed.”

Says Hannah Cutting, producer, Symmetry Media: “It was a pleasure bringing together our talented cast and crew on this spot. With an ambitious scope and many moving parts, getting aligned on the vision early on was crucial.”

Taubmans is part of the PPG Group.

Says David Nicholls, commercial director, PPG: “Tiny Homes are growing in popularity. Painting one and taking it to different parts of Australia allows us to really clearly showcase how the new and improved All Weather paint, with its Lifetime Guarantee, can stand up to even the toughest conditions.”

The campaign is launching on TV, online and OOH this week.

Naked

Dan Miller, Copywriter

Sascha Wilkosz, Junior Art Director

Sebastian Revell, Senior Strategist

Hannah Cutting, Producer

Kent Hau, Editor

Trailer Music, Music

Brand Manager: Lara Sofizay