Town Square appoints Lauren Fry to the role of account director for its APT Travel Group client

Full service creative agency Town Square has appointed former Cummins&Partners and Clemenger BBDO Melbourne executive Lauren Fry as account director for its APT Travel Group (ATG) client.

For the past three years Fry was senior integration manager at Cummins&Partners where she worked on the rebrand and CRM for Energy Australia and the rebranding of Crown, in addition to Movember. At Town Square she will work across ATG brands including APT, Captain’s Choice and Travelmarvel, which the independent agency has managed for 11 years.

Starting her advertising career as a receptionist at Clemenger BBDO Melbourne, Fry was made an account executive within three months before being promoted to account manager where she worked on the highly awarded Bonds ‘Boobs’ campaign and Mars Petcare’s global platform ‘Feed the Good’.

Says Danielle Moeller, partner and director at Town Square: “We continue to attract experienced people from some of the most awarded and recognised agencies in the country. We’re delighted Lauren is joining our growing team to bring her expertise in leading the ATG business.”

In August, Clemenger BBDO Melbourne planning director Neville Doyle joined Town Square as chief strategy officer and Jane Callister was appointed managing director from The Core Agency.

Says Fry: “Travel is an exciting and continually evolving sector and the opportunitties work with ATG’s brands was too tempting to pass up. I’m looking forward to working with the team to continue growing their business alongside the rest of the Town Square team.”