Volkswagen launches substantially more censored Amarok V6 TVC via DDB Sydney

| | 6 Comments

Re-Edit-Opening-Disclaimer.jpgDuring the weekend of the Bathurst 1000, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580 via DDB Sydney

Many will be aware that, despite the best efforts of agency and client, the Amarok was still deemed to be too powerful for TV.

The ruling garnered international attention, and from Norway to the United States, debate waged on whether advertising standards in Australia were farcical or fair.

Revised-Road-Train-Models.jpgHowever, as a responsible advertiser, VolkswagenRevised-Road-Train-sequence.jpg Commercial Vehicles took the ruling in their stride and with the help of DDB Sydney, have re-edited and substantially censored versions of the original ad, some of which will begin re-airing from today.

Says Nick Reid, national marketing manager: “We always knew we would be up against it trying to demonstrate the power of this ute. While weAmarok_Tussock.jpg were confident in our original solution, we understand that with great power comes great responsibility, and we sincerely hope this further censored version of our commercial addresses any and all concerns. Should the Amarok prove to still be too powerful for TV however, we’re committed to upholding any rulings by the Ad Standards board and will endeavour to further pacify its capabilities on screen.”

Says Jade Manning, creative partner, DDB Sydney: “We’re really proud of the impact the ‘Too Powerful for TV’ campaign has had so far, and we’re confident that this further censorship of the Amarok’s ability will still give Australians a sense of the power of this class-leading ute.”

Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Executive Creative Director: Tara Ford

Creative Partner: Jade Manning

Creative Partner: Vincent Osmond

Senior Creative: Tim Woolford

Senior Creative: Tommy Cehak

Managing Partner: Nick Russo

Senior Business Director: Astrid Noble

Business Manager: Luke Thistleton

Digital Business Manager: Christelle Quillien

Planning Partner: Graham Sweet

Head of Integrated Content: Sevda Cemo

Lead Senior Producer: Tania Jeram

Senior Digital Art Director: Berengere Sottas

Senior Designer: Paul Jansen

Client: Volkswagen Commercial Vehicles

National Marketing Manager: Nick Reid

Product Marketing Manager: James Thompson

Retail and Digital Communications Manager: Nathan Johnson

Production Company: Goodoil Films

Director: Adam Stevens

Executive Producer: Sam Long

Producer: Catherine Warner

DOP: Daniel Ardilley

Editor: Mark Burnett from The Editors, Sydney

Assistant Editor: Grace Eyre from The Editors, Sydney

Grade: Ben Eagleton from BE

Online/VFX: Nigel Mortimer, Stefan Coory

Post Production: Blockhead VFX, Sydney

Sound Engineer: Anthony Aston, Rumble Studios

Music: Johnny Green, Rumble Studios

Media agency: PHD Sydney