Aussie model Mimi Elashiry fronts campaign via ARC Factory for her new tee range with Bonds

72dpi-443813dad3-MIMI_X_BONDS_161118_1307.jpgMimi Elashiry in collaboration with Bonds has launched the ultimate, summer-chaser collection of limited-edition tees accompanied with a new campaign via The ARC Factory.

The Australian model, photographer and Instagram entrepreneur Mimi Elashiry has designed a collection of four tee's featuring her artwork, personal photography and poems that capture the spirit of an Australian golden summer.

Made from 100% Home Grown Aussie Cotton, the boxy Bonds heritage shapes have chunky ribbed necklines, relaxed dropped sleeves and come in both classic long and breezy cropped options.
443809d0f2-MIMI_X_BONDS_161118_0727.jpgSays Elashiry: "The four artworks across the tee's are collages are inspired by "Summer days in the burning sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home.

"The four designs across the tees are collages are inspired by "Summer days in the443815dfb4-MIMI_X_BONDS_161118_1611.jpg sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home. Bonds were so open to my ideas and gave the creative freedom to create these very personal collages - I was thrilled to collaborate on this creative project."

The Mimi Elashiry X Bonds Limited Edition Tee collection is available for purchase in selected stores and online www.bonds.com.au from January 8th.

Client: Bonds
Production and Creative Direction: ARC Factory
Photographer: Titus Pengelly
Stylist: Emma Kalfus
Hair: Alan White
Makeup: Kellie Stratton

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