Channel T wins three-way Post-it APAC pitch

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411199s3gML._SX425_.jpgIn 2018, Channel T was awarded the regional brand strategy and creative for the Post-it range of teamwork collaboration tools for the Asia Pacific region in a 3-way pitch. Filmed in English and Japanese, the campaign called ‘Teamwork Lab’, will kick off in Japan with content designed to provide B2B audiences with teamwork collaboration techniques.

As leading innovators in workplace solutions, 3M has a whole range of collaboration tools, such as Post-it Notes, Post-it Easel Pads, and Post-it Dry Erase, the flexible whiteboard solution, that can help teams get more out of project management, idea generation and other forms of collaboration.

Says Miki Nakamura, Asia digital commerce leader: “Channel T have created campaigns for Post-it and Dry Erase throughout the region and have a great understanding of our products and drivers of the category. Their strategic and creative strength has resulted in them becoming an increasingly important partner for 3M in the region.”

Says Lisa Ramsey, managing director, Channel T Sydney: “Our Post-it work has achieved double digit growth in a declining category, so it’s great to have expanded our relationship further with the APAC collaboration team. With the evolution of workspaces and how people work together, no other company is thinking more about how collaboration tools can work together to drive better outcomes.”