Energy company AGL launches free rickshaw ride to the Australian Open in new outdoor campaign
Energy company AGL has employed TMS Outdoor to pedal people from Melbourne’s Federation Square to the Australian Open festival entrance throughout the grand slam in a newly launched outdoor campaign.
The brand activation will use 21st century bikes to ferry commuters from the CBD to the AO this year, showing visitors from around the world Melbourne’s affection for pedal power. The marketing specialists have also seized the unique off-site opportunity to make the Australian energy company visible outside of the buzzing international sponsorship war inside the tennis grounds.
Says Jamima White, head of marketing for AGL: “AGL is excited to be offering this free pedicabs shuttle service to tennis fans as a way to get to the Australian Open.”
AGL encourages ticket holders to conserve their energy for Melbourne Park and take advantage of the free service while enjoying the picturesque ride along Flinders Walk.
The fleet of branded rickshaw bikes will pick-up and drop-off at the top of the River Terrace at Federation Square and AO festival entrance from 10am to 4pm everyday from January 14th to 23rd, and from 2pm to 6pm during January 24th to the 27th.
6 Comments
Rickshaws. So Australian.
LOL. At least an e-bike FFS?
A press release about five bikes.
That is massive news.
Groundbreaking activation. Thanks AGL.
…we call 5 rickshaws with the same line on them a campaign
Out of all the potential ideas that could have been put forward, this one was the one selected?? Rickshaws, all with one line, and for very limited time periods. Sigh. BIG sigh.