Italian family-owned food company Barilla appoints Online Circle as new digital agency

Barilla_OCD (2).jpgThe Italian family-owned food company has announced the independent agency, Online Circle as its new digital agency.

The agency will be supporting the activation and digital execution of Barilla's partnership with the Australian Open as its first assignment.

Barilla is the official pasta partner of the Australian Open, with 20-time grand slam champion Roger Federer also returning as Barilla's official 'Masters of Pasta' ambassador.
As an official partner of the tournament, the Barilla brand will feature in signage across all match courts.

Furthermore, Barilla's Masters of Pasta custom-built restaurant will be situated at a new location this year, within the vineyard precinct of Grand Slam Oval.

Says Matt Basso, head of strategy, Online Circle: "Barilla is a great addition to our already rich portfolio of FMCG and food. Online Circle is no doubt a specialist in the category in Australia."

Says Carly King, marketing manager of Barilla: "We are excited in partnering with Online Circle. They have demonstrated deep knowledge of our brand and the FMCG industry."


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