Los Angeles-based, part Aussie-owned agency Mistress changes its name to The Many

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Effective today, Los Angeles based, part Aussie-owned agency Mistress has changed its name to The Many. 

In January 2010, top Aussie expat creative team Damien Eley and Scott Harris (pictured) linked up with an ex-colleague from their time at Ogilvy, New York (and two other partners) to start Mistress, which launched as a project agency for marketers looking to try new things. 

Says Eley: “While we loved the name and the spirit it held, we’ve realized that we outgrew that positioning a long time ago. The Many represents who we’ve become and where we’re going. It represents what makes us special and it represents our vision forward. “

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Harris says the name embodies the many nationalities, languages, leaders, approaches and disciplines they hold under one roof, working together as a modern, rebundled agency: “Breaking down the walls between creative, strategy, media, and production, we’ve built a reputation for strategic rigor, modern media fluency, creative agnosticism, and analytic accountability. And we’ve built a reputation for doing the very best work we can on behalf of our clients.”

The agency, which has a staff of 70+, is opening a Boston office soon.