Rio Tinto appoints Zenith as media agency

Rio Tinto has appointed Zenith to its media planning and buying account following a competitive pitch. The account is being handled out of Zenith’s Melbourne office, with the appointment effective immediately. Billings are undisclosed. The win comes after a number of new business wins for the agency in 2018, including Lactalis, Chinese ride-sharing company DiDi and the Australian College of Psychology.

Says Nickie Scriven, CEO, Zenith Australia: “Zenith is delighted to be appointed as Rio Tinto’s agency of record, and comes off the back of a successful 2018 for the agency, with both local and global new business wins.”

Says Bernadette Murdoch, chief adviser, brand and communications, Rio Tinto: “Rio Tinto is pleased to have appointed Zenith to its media planning and buying account following a competitive pitch. We look forward to working with Zenith and our creative agency Marcel Publicis on our ongoing brand activity in Australia.”