Sweetshop's Mark Albiston directs magical new television spot for Three Ireland via Boys+Girls

Screen Shot 2019-01-08 at 7.49.07 am.jpg"Be together even when you can't" is the message behind Three's latest TV commercial, shot by New Zealand director Mark Albiston through Sweetshop.

The spot builds on Three's 'Make it count' brand campaign and once again features loved ones who can't physically be together, connecting via Three's Network.

Set against the backdrop of Ireland's rental crisis, this commercial tells the story of a young couple who can't afford to move out of their childhood bedrooms, building a new life together by WhatsApp.

Says Aislinn O'Connor, head of brand and marketing communications at Three Ireland: "We're delighted to announce that our network now boasts an amazing 97% 4G population coverage across the Republic of Ireland. This new brand film is a celebration of our network strength and our unique All You Can Eat Data offering."

'Bedroom' launched on TV, cinema and VOD on Wednesday 26th December. The 60-­‐second spot (supported by 40 and 20-­‐second cutdowns) was directed by Albiston who has re-­united with Boys+Girls for this latest instalment of Three's 'Make it count' campaign.

Says Rory Hamilton, executive creative director, Boys+Girls: "We wanted to create a brand film that recognised the difficulties facing young people in Ireland, yet still had a sense of magic and hope. Three's network enables people be together even when they can't, which is a powerful benefit when many are struggling to find a place where they can call their own."

Client: Three
Chief Commercial Officer: Elaine Carey
Head of Brand & Marketing: Aislinn O'Connor
Marketing Manager: Rachel Cunningham
Marcomms Campaign Manager: AnnMarie O'Brien

Agency: Boys+Girls
Executive Creative Director: Rory Hamilton
Creative Director:  Kris Clarkin
Art Director: Udi Ovadia
Senior Strategic Planner: Chloe Hanratty
Group Account Director: Pat Stephenson
Senior Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Head of Production: Derek Doyle
Head of Design: Barry Smith

Production Company: Sweetshop
Director: Mark Albiston
Managing Director and Executive Producer: Spencer Dodd
Producer: Adam Saward
Production Manager: Duncan Bernard
Director of Photgraphy: Magnus Joenck
Editor: Simon Price
Post Producer: Andrew Mauger
Edit & Post: Blockhead VFX &Windmill Lane
Soundmix:  No4 Studios, Windmill Lane
Music and Sound Design: Denis Kilty

Leave a comment