TAB replaces Clemenger BBDO, Sydney as creative agency with M&C Saatchi, Sydney

tab-love.jpgM&C Saatchi has been appointed the creative agency of record for TAB, the wagering and media division of Tabcorp. M&C Saatchi takes over from incumbent agency Clemenger BBDO, Sydney.

The appointment follows a number of strategic projects M&C Saatchi has completed for the business in recent months and comes at a pivotal moment for TAB. Last year, Tabcorp and Tatts Group completed an $11 billion merger creating a combined business with one of the largest retail footprints in Australia.

Following the merger, a new internal structure was created consolidating all wagering and media brands in the Tabcorp stable with executive general manager - marketing and customer, Luke Waldren, joining the business in September to oversee the TAB division.
Says Waldren: "We've been working with the team at M&C Saatchi for the past couple of months and have seen first hand their capabilities. We're extremely excited about the partnership and the work we can do together."

Says Cam Blackley, chief creative officer, M&C Saatchi: "It's a category I have a keen interest in and a brand Australia has grown up with. Needless to say, the whole team is hugely excited in the creative potential of this Aussie icon."

Says Russell Hopson, managing director, M&C Saatchi Group: "TAB is a great Australian brand and the opportunity to work with Luke and his team as it goes through this next phase is thrilling."

7 Comments

WAGERS ON said:

What odds BBDO Sydney shutting?

Giddyup said:

If HJ’s go’s it will be off to the knackery.

immmasurething said:

I'll work there if M&C set up a seperate Greenhouse style office with sport and horses in tellys and give me a betting allowance. Hell save money and just base the office out of a pub.

@ WAGERS ON said:

Unfortunately it's not if, but when.

Sorry said:

Too late.Booker has already nabbed that job.

A Blight on the Industry said:

Oh great, more SHOUTY betting advertising.

Assistance for the Partially Literate said:

@Giddyup:

You mean 'goes'.

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