Tradie points the finger at prostate cancer underawearness in latest spot via The Incubator, Melbourne starring Honey Badger Nick Cummins

Tradie PCFA Release.jpg
Tradie has launched Tradie Blue underwear, a product line where profits go to the Prostate Cancer Foundation of Australia to help fund prostate cancer research programs. 

To support the initiative, Melbourne agency The Incubator has produced a TVC starring Honey Badger Nick Cummins that will be screened during the 2019 Big Bash series from this Saturday. 

Prostate cancer research is close to the heart of Tradie Underwear. In Australia, prostate cancer is the most commonly diagnosed cancer in men and more than 3,000 men die from this disease in Australia every year. In fact, more men die of prostate cancer in Australia than women die of breast cancer. The challenge is two-fold, first, getting men to seek regular testing, and second, increasing the funds available to organisations such as the Prostate Cancer Foundation of Australia.

"The ad might be a little bit raw," says Ben Goodfellow, founder of Tradie Underwear, "but we make no apologies in the way we are getting the message out there. Men need to take this seriously, and if it takes a bit of off-colour humour to grab their attention, so be it." 

Client - Tradie Underwear
Tradie Founder - Ben Goodfellow
Tradie Brand Manager - Simone Hyde
Creative Agency - The Incubator
Managing Director - Warren Cook
Creative Director - Kyran Docker
Production Company - Plot Media
Producer - Virginia Kay
Director - Nicholas Clifford
Assistant Director - Nathan Croft
DoP - Marden Dean
Editor - Chris Reynolds    
PR Agency - Lampoon Group
Lampoon Group CEO - Josh White


Whats the problem? said:

Isn't it that blokes avoid getting checked cause a) it probably not going to happen to them b) they don't like the thought of having a rectum exam?

In 2s of the final frame is says 'dont worry gents theres now a blood test'

Why then this it spend the first 13 secs re-enforcing the problem with whistles and two fingered signs?

This is how you do it

Zac said:

This will make fewer people get the test...

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