303 MullenLowe ends creative partnership with Fujitsu General after a ten-year relationship

Screen Shot 2018-06-12 at 7.45.12 am.jpg303 MullenLowe, along with the groups' integrated media agency MediaHub, have today announced that they have chosen not to continue their relationship with Fujitsu General, concluding a partnership that dates back over a ten-year period.

Says Nick Cleaver, CEO, 303 MullenLowe: "It's been a long lasting and rewarding engagement with Fujitsu during which time we've done some immensely effective work together. We've witnessed their business grow substantially and seen them leverage their consumer success in the commercial category.
"We've enjoyed our relationship with them and working with Mark Taylor, who has been a tremendous ambassador for the brand. We're pleased to leave the campaign at a high creative point and look forward to seeing where it goes next.

"Fujitsu has chosen to adopt a different agency engagement model and as such we made the decision not to participate. We wish Fujitsu well and thank them for the trust and confidence they have placed in our integrated model over the last decade."


The only thing you can spin properly is the revolving door in your creative dept. said:

Nice try making it look like you 'ended' it / fired them.
But we all know it was a pitch and you lost.
It's common knowledge in the industry.
So they ended it, not you.


Well done to the winners...

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