3M Post-it Notes launches new ‘Make it Happen’ campaign across Asia-Pacific via Channel T
3M has launched a new campaign, ‘Make it Happen’, for Post-it Notes created by Channel T.
The campaign is launching in Australia, New Zealand and Japan initially, then rolling out across the Asia-Pacific region.
Research identified the role Post-it Super Sticky Notes can play in making ideas happen. Being able to stick and restick on multiple surfaces, an idea can ‘stay with you’ from its inception right through to seeing the idea come to life.
The campaign has been developed for television, social, digital and point of sale.
Says Belinda J. Thompson, communication and Commercialisation manager, Post-it: “Channel T has a deep understanding of the Post-it brand and the insights across the Asia-Pacific region, delivering a campaign that can work across multiple markets.”
Says Peter Cerny, executive creative director, Channel T: “Post-it Notes are iconic. We’re proud to have developed an inspiring story that demonstrates Post-it Super Sticky Notes’ ability to stick and restick as a catalyst to making ideas happen.”
Channel T
Peter Cerny, Executive Creative Director
Tim Bishop, Creative Director
Lisa Ramsey, Managing Director
Andrew Grey, Group Account Director
Nick Livingston, Content Producer
Production Company
Oh Yeah Wow
Director: Darcy Prendergast