AnalogFolk snares former 303 Mullen Lowe Australia ECD Richard Morgan for ECD role

RichardMorgan_AnalogFolk.jpgCB Exclusive - Sydney creative agency AnalogFolk has today announced that Richard Morgan has been appointed executive creative director, joining Partners Matt Robinson and Ben Hourahine to lead the business in Australia.

Morgan joins after 5 years at 303 MullenLowe, which grew in both size and creative stature significantly under his leadership, winning and retaining clients including Audi, TK Maxx, Harley Davidson, Federal & NSW Government projects and Budget Direct.

Morgan's hire comes on the back of a series of client wins in the latter half of 2018, including TAL Insurance digital, Curtin University and Unibet.
Says Morgan: "It's no secret that our industry, technology and even more significantly - culture
itself - has changed massively in recent years. So for me, it's about joining a creative agency and a culture that is custom built for adaption, rather than trying to force it."

Founded in London in 2008, AnalogFolk has offices in Sydney, New York, Portland, Shanghai and Hong Kong. Leading global clients include Nike, Pernod Ricard Winemakers, Booking.com, Unilever, as well as recently winning fashion retailer Scotch & Soda.

Former AnalogFolk ECD and partner Matt Grogan left the business in August 2018.

Says Morgan: "Apart from all that, everyone is super smart and genuinely nice, with a real momentum in the business, so it's great to be joining at such an opportune time. I'm looking forward to raising the bar and helping grow the business in Sydney as part of an independent global network."

Before 303 MullenLowe, Morgan's previous roles included being creative director at DDB Sydney and Holler, a seven year stint at BMF and three years at AMV London. His work has consistently won top prizes at virtually every major local and international award show multiple Gold, Silver & Bronze Cannes Lions, Cannes Effectiveness Gold, D&AD, One Show, Caples, London International, A.C.E, Clios, Spikes, Webby's, multiple AWARD pencils, Effie's and others.

Says Ben Hourahine, strategy partner, AnalogFolk: "While we have had great success over recent years, we always want to keep levelling-up, and Richard joining us is critical to that. He's a truly great guy and a brilliant creative leader - we want his magic dust over everything."

Says Matt Robinson, partner and managing director, AnalogFolk: "Our industry feels like it's at a crossroads, with the philosophies behind brand building versus digital marketing getting further and further apart. Whilst some marketers are going all in on the arms race of 'martech,' search and optimisation, others are attempting to build their brands without investing in the experience. We believe that modern marketing needs to close the gap and embrace the best of both worlds, and we're finding more and more brands are looking for help doing so. Richard brings a huge amount to our team; a track record of world-class creative thinking, breakthrough commercial outcomes, and innovation across channels. We're incredibly excited about what's ahead for AnalogFolk and our clients."

17 Comments

Woof said:

Congrats Richo, good stuff!

Stu said:

Congrats Reggie.

Gidgette said:

Well done Richard. Hope it works out for you.

Remi said:

Congrats mate

Leezy said:

Good move, Richard - all the best, mate.

A said:

Kick it and Rip it.

S said:

Richard Morgan
Job Solved.

ScenesByDean said:

All the very best mate great news. And stay fit.

oli said:

Awesome news mate

gary d said:

Nice move Richard, wishing you all the best, Gary

Sam V said:

Congrats Reggie.

Great bloke and great creative.

Bails said:

Get in Reggie old chap!

Landlord said:

Don't burn the house down... Look forward to seeing great things. Congrats to all.

Krista said:

Congrats Rich. All the best.

Nicola M said:

Yay, go Richard! Hopefully they have good gozlemes.

kate sterling said:

Congrats Richard, all the best for this next chapter.

Stu T said:

Congrats Richard. You'll kill it anywhere man.

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