Caleb Bush promoted to senior vice president at GPJ Australia + Project ANZ managing director

In the spirit of continuous evolution, Caleb Bush, managing director of GPJ Australia has been promoted to Senior Vice President. In addition to this, Bush has been elevated to managing director, Project ANZ.

Says Ben Taylor, CEO Asia Pacific, Project Worldwide: “Caleb is a most driven and capable leader and has played a vital role in making GPJ Australia what it is today. I’m proud to be able to promote from within, recognising all that Caleb has done for the business.”

As part of Bush’s new role as MD and SVP of GPJ Australia and MD, Project ANZ he will be focused on ensuring engagement and collaboration between the Project ANZ agencies – GPJ Australia, Dig & Fish, Spinifex and Dark Horse – is optimised.

Joining GPJ Australia in 2009, Bush proved his strong leadership skills early on and was tasked with establishing the Melbourne office in 2012. He was then promoted to general manager in 2012 and in 2016 Bush was elevated to managing director and vice president.

Says Bush: “I am thrilled to have been promoted into a Project role. Having the ability to work with CMOs to solve big business problems, and with an arsenal of the world’s best agencies at our fingertips is pretty special. In my new role, I plan to particularly focus on driving collaboration between Project ANZ’s agencies in the relentless pursuit of delivering market-leading offerings for our amazing client partners.”

Last year, Bush was named Media Executive of the Year and Runner Up Managing Director of the Year in the CEO Magazine’s Executive of the Year Awards, as well as being among Campaign Asia’s 40 Under 40. He also led GPJ Australia to being named as one of Australia and New Zealand’s Most Innovative Companies by The Australian Financial Review and taking home Campaign Asia’s Experiential Marketing Agency of the Year ANZ.