Clemenger BBDO Melbourne snares WiTH Collective’s Alex Roper for head of planning role

Clemenger BBDO Melbourne has today announced the appointment of Alex Roper as head of planning.

In the newly created role, Roper will be responsible for the day-to-day leadership of the agency’s planning department, in addition to leading strategy on key client accounts.

Prior to returning to Melbourne to join Clemenger BBDO Melbourne, Roper held senior roles in Sydney at WiTH Collective ANZ, M&C Saatchi Sydney and FCB Australia and UK.

Throughout his career, Alex has worked across clients including Commonwealth Bank, Optus, ASB, Foxtel, Qantas Frequent Flyer, University of NSW and Fairfax.

Says Clemenger BBDO Melbourne executive planning director Paul Rees-Jones: “Alex completely embraces the reality of brands delivering outstanding ideas across the whole customer journey and brings with him a breadth of experience and skills consummate with such an ability. He’s also going to be a great energy to have across the agency with such a strong, future-centred approach to planning.

“The planning team at Clemenger BBDO is one of the best in the land. It’s a privilege to be joining them in charting a course for the future for planning and the agency.”