GoDaddy inspires small businesses to get online in newly launched campaign via WiTH Collective
GoDaddy Inc., the world’s largest technology provider dedicated to small businesses, has today launched a new national marketing campaign ‘Raygrance’, featuring TV legend Ray Meagher via WiTH Collective.
The new campaign sees Ray Meagher return, trading in his Flamin’ Hot Sauce for the fashionable world of fragrance to launch his signature Eau de Toilette, or Eau de Entrepreneur, ‘Raygrance Number 1’.
The 2019 campaign follows Ray’s journey as a fragrance entrepreneur, from concocting the product, to selling it online with the website he built using GoDaddy Website Builder.
With new GoDaddy research showing that 59% of Aussie small businesses are still without a website, this year’s campaign seeks to again show that building a website with GoDaddy can be quick and easy, even if you are not tech savvy. The campaign forms part of a larger education program GoDaddy is rolling out throughout 2019, in an effort to support small business owners and entrepreneurs by raising awareness about the benefits of turning their ideas into reality online, and how GoDaddy can provide the tools and support to help grow their venture.
Says Tara Commerford, vice president and managing director, Australia and New Zealand: “We’re delighted to again partner with TV legend Ray Meagher to show Australian small businesses and entrepreneurs just how easy it is to get online. You don’t need complex coding know-how to build a great website and businesses can be up and running with the online tools they need to create their website in less than an hour.”
Says Tracy Hall, marketing director, GoDaddy ANZ: “The 2019 campaign builds on Ray’s entrepreneurial journey and aims to continue inspiring Australian small businesses and entrepreneurs to create their own online presence. If Ray can do it not once, but twice, anyone can.”
GoDaddy’s ‘Raygrance’ campaign is supported across multiple channels including TV, outdoor, radio, social, PR, digital and performance marketing channels. ‘Raygrance Number 1’ is available for purchase from raygrance.com.au, while stocks last. The fragrance will retail for $15 including postage, with all proceeds being donated to Cure Cancer, a charity that funds lifesaving cancer research from our brightest young scientists.
Creative: WiTH Collective
Director: Ariel Martin
Production Company: AIRBAG
Media: Avenue C
Public Relations: The PR Group
Social Media & Performance Marketing: Magnum & Co
12 Comments
got to hand it to them… this is a cracker. well played WiTH & Ariel
got to hand it to them… this is a cracker. well played WiTH & Ariel
Ad is ok, but the fact that they’ve gone this far: https://raygrance.com/shop?olsPage=products%2Fraygrance-number-1
Classic.
God I hate these ads.
Another steaming pile of averageness from With. No credits on the ad says it all really.
I thought I was better. Touch more class and nuance.
https://www.youtube.com/watch?v=SQS2jTPiIcE
Nice work WiTHers
“Chin up, Raymondo. And here [hands him a box of tissues] dry your eyes. I promise, mate, just a couple more of these video nasties and you can pack it all in to concentrate on the theatre project.”
Rubbish
Hey Ray, nice to see you made a website. But why would I a choose Go daddy over Squarespace? This ad doesn’t convince me.
That is all.
Who’s Roy Meagher?