Kaboodle kitchen empowers DIY renovators in newly launched brand campaign via Smart
Kaboodle kitchen, one of Australia’s leading DIY flatpack kitchen specialists has launched a new brand campaign, developed by Smart, that is centred around empowering DIY renovators.
With a focus on design, value, assurance and accomplishment, kaboodle has set out to tackle perceptions around doing it yourself with its latest TVC, introducing its new “yeah, we did” brand positioning.
Lisa Mayski, marketing manager at kaboodle kitchen says that the latest brand instalment strives to give consumers the confidence to take on their kitchen projects by empowering them with a sense of ‘yes, they really can do it with kaboodle’.
Says Mayski: “The campaign reinforces a new and contemporary language platform. We want to tell Australians that kaboodle offers the greatest value, is the most durable, is stylish and on trend and offers customisation options – a unique proposition for the flatpack market. We also offer the best support tools to guide them through their DIY kitchen experience, from start to finish.
“We believe “yeah, we did!” is a powerful proposition that will connect with Australia’s booming DIY market, and will empower budget conscious yet design savvy customers to achieve their dream kitchen.”
The new “yeah, we did!” brand campaign will be executed across TV, print and digital.