MediaCom retains QLD Government account

MediaCom has won the Queensland Government account, extending its long-standing relationship with Australia’s third-largest state government account by adding non-campaign requirements to their roster. MediaCom has been the Queensland Government’s agency of record since 2004 for campaign requirements.

The account win follows a highly competitive pitch following Queensland Government issuing an open tender to the market in May 2018. MediaCom’s new remit now combines campaign, non-campaign and recruitment requirements and is for the provision of strategy, planning and buying services for all media.

Says Willie Pang, CEO, MediaCom Australia & New Zealand: “‘We’re thrilled to be continuing our highly successful partnership with Queensland Government into its fifteenth year. Throughout our tenure with Queensland Government, we have continuously propelled them forward. In response to their tender, our offering showed a unique combination of technology, data, insights and understanding of behaviour change. I couldn’t be prouder of our team.”

The appointment is effective 1st March 2019.