Melbourne City Institute of Education appoints Hedgehog as new full-service agency partner

Hedgehog Agency has been named the official marketing and creative agency for Victorian education provider, MCIE.

The first project on the horizon for Hedgehog will be a comprehensive brand refresh that seeks to reinforce the Registered Training Organisation as an institute of choice for local and international students in Melbourne. This is followed by a strategically determined omnichannel marketing campaign to achieve brand awareness and enrolments for students who are seeking true outcomes from their education.

As a leading provider of quality vocational and training programs, MCIE has spent the last ten years helping students fulfil their career goals in hospitality, leadership and management, early childhood education, aged care, and business. It has now enlisted the services of one of Melbourne’s fastest growing emerging creative agencies to refresh the institute’s voice, image and marketing strategy alongside the commencement of its first term for 2019.

Says Gary Coonar, CEO, MCIE: “We are glad to have Hedgehog manage MCIE’s brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify MCIE’s brand promise and subsequent reach among students and stakeholders. As we celebrate our 10 years of training impact this year and are looking ahead, we found Hedgehog scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals.”

Says Josh Berg, CEO, Hedgehog: “We are pleased to associate with MCIE as their digital marketing agency. As a leading institute offering outcomes-focused government subsidised training courses in multiple domains, they have set a high benchmark that’s pivotal to their success in Melbourne. We look forward to partnering with them to further the brand authenticity and appeal making their brand relevant and engaging across students, industry, partners and society as a whole.”