MKTG appoints Blair Crouch to the newly created role of general manager marketing and strategy

MKTG, a global business within Dentsu Aegis Network (DAN), has today announced that respected sports marketer Blair Crouch has been appointed to its executive team in a newly created role, general manager of marketing and strategy.

Crouch joins MKTG from the Moonee Valley Racing Club where he was general manager marketing and commercial during the two most successful Spring Racing Carnivals in the Clubs history, and previously held senior roles at the Australian Football League and sport and entertainment consultancy Gemba.

Crouch’s role will be focused on driving incremental growth from MKTG’s existing marketing and creative offerings as well as developing greater capability in consulting services for leading brands invested in sport and entertainment.

Says Crouch: “I’ve had the pleasure of working closely with MKTG in previous roles, so I’m thrilled to now be part of the team during an exciting growth phase.  The opportunity to collaborate across DAN to develop existing marketing services is significant due to the impressive expertise already within the business, with our longer-term goal to expand our service offerings to provide strategic sports marketing guidance to existing and new clients.”  

Says Matt Connell, national managing director, MKTG: “Blair’s appointment heralds an exciting new phase for our business in Australia, as we’re investing in new talent and capability to deliver incremental value to our partners and clients.

“In addition to that we are extremely excited to expand our service offering into sport and entertainment sponsorship consulting.  We see a real opportunity to bring a point of difference to the industry, as well as new perspective and value to brands who have either already invested or considering the role of sponsorship for their businesses.

“This new capability, combined with our existing rich sport asset base, analytics technology and existing LIVE and Retail service offering, will make our business completely unique to any other in the industry.

“To support our vision, MKTG is currently in market searching for high calibre talent with several key areas of focus including roles across client leadership, analytics and creative services. These appointments will enable us to drive new integrated marketing solutions to our clients nationally, and we look forward to sharing more on this in the coming weeks.”

Crouch has commenced with MKTG and will be based in the Melbourne office.