NSW Cancer Institute teaches English cricketers how to be sun safe in new spots via OMD Create

Screen Shot 2019-02-14 at 10.08.11 am.jpgAs a way to promote positive sun safety message whilst leveraging its sponsorship of BBL 18/19, the NSW Cancer Institute and OMD Create have launched this playful, "how to" guide focused on delivering 5 sun safe tips. Slip, Slop, Slap, Seek and Slide, produced by Infinity Squared.

Based on the insight that English visitors all too often underestimate the severity of the Australian climate and, playing on the ever-present sporting rivalry between Australia and England, the campaign features English cricket players being "dismissed" for not adhering to the conditions whilst in Australia.

The campaign features the legendary voice of Australian cricket, Bill Lawry as well as England captain Joe Root and other British players Jos Butler, Joe Denly and Tom Curran.

Agency: OMD Create.
Head of OMD Create: Thomas Hutley.
Creative: Infinity Squared
Director: Richard Vilensky
Creative/CD: Steven Thomson
Producer: Melanie Reardon
Executive Producer: Dave Jansen
Editor: Cameron Drew

4 Comments

Richie said:

Blimmin marvellous Bill!

Sue Dough Nom said:

Great stuff. I forgot that the sun can burn you. Luckily, I watched these ads.

Hmmm said:

Very cringeworthy. Not doing much for Brand Australia.

Howzat said:

Cricket fans will love this and good use of talent

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