Performics appoints Aaron Vardon to head of strategy + planning and Simon Gellibrand promoted to customer services director role

Performics, Publicis Media’s performance marketing agency, has today announced two key appointments, with Aaron Vardon (left) joining as national head of strategy and planning, and Simon Gellibrand (right) promoted to the new role of national customer services director.

Previously strategy director at Ikon Communications, Vardon will ensure Performics’ customers evolve and exponentially grow their digital performance marketing via the unique methodologies used by the agency to understand consumer intent. Vardon will assist Performics’ enterprise brand customers in enhancing their performance marketing strategies and drive results even further. 

Gellibrand has been with Performics for almost six years, most recently as head of performance media. In his newly-created position, Gellibrand is charged with nurturing the agency’s customer relationships, and ensuring absolute best-practice strategy and award-winning results across Performics’ end-to-end performance marketing solutions.  

Says Jason Tonelli, CEO, Performics ANZ: “I’m pleased to announce these new appointments as we enter into a busy start to the year. Aaron and Simon build upon an already strong leadership foundation within Performics, solidifying our position as the leading performance marketing agency in the country, and driving real revenue growth for our customers.”

Performics’ customers include Lenovo, Toyota, Red Energy, Lumo Energy, Loup and Bayer.