RACGP shows a day in the life of a GP in new digital campaign via The Shannon Company

Medical students and junior doctors are being urged to consider a career in General Practice in new digital content developed by The Shannon Company for the Royal Australian College of General Practitioners (RACGP).

The digital campaign ‘Become a GP’, features six GPs from across metropolitan and rural Australia telling their stories, providing insights into what their lives as GPs are actually like.

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The Shannon Company, managing director, Ian Forsyth, said research and behavioural interviews with students and registrars highlighted how little they knew about life as a GP.

Says Forsyth: “Much of their medical training and learning comes through a big hospital environment, with what we found was surprisingly little exposure to life as a general practitioner.

“When we highlight the options that general practice offers, in terms of being able to work in a diverse range of environments and locations, greater work-life-balance, the ability to develop caring and often lifelong relationships with patients, and the variety of the work, interest in general practice really starts to ramp up.”

The content includes a 45 second spot and six approx. 2 minute vignettes featuring GPs from inner city Adelaide, rural Western Victoria, far north Western Australia, the Gold Coast, Sydney, and a GP who is frequently on the move.

Client: Royal Australian College of General Practitioners

Director: Cathal Geaney