RACGP shows a day in the life of a GP in new digital campaign via The Shannon Company

Screen Shot 2019-02-08 at 8.43.18 am.jpgMedical students and junior doctors are being urged to consider a career in General Practice in new digital content developed by The Shannon Company for the Royal Australian College of General Practitioners (RACGP).
The digital campaign 'Become a GP', features six GPs from across metropolitan and rural Australia telling their stories, providing insights into what their lives as GPs are actually like.

The Shannon Company, managing director, Ian Forsyth, said research and behavioural interviews with students and registrars highlighted how little they knew about life as a GP.
Says Forsyth: "Much of their medical training and learning comes through a big hospital environment, with what we found was surprisingly little exposure to life as a general practitioner.
"When we highlight the options that general practice offers, in terms of being able to work in a diverse range of environments and locations, greater work-life-balance, the ability to develop caring and often lifelong relationships with patients, and the variety of the work, interest in general practice really starts to ramp up."
The content includes a 45 second spot and six approx. 2 minute vignettes featuring GPs from inner city Adelaide, rural Western Victoria, far north Western Australia, the Gold Coast, Sydney, and a GP who is frequently on the move.
Client: Royal Australian College of General Practitioners
Leah Williams: National Manager, Media & Communications
Amanda Weavers: National Manager, Brand & Marketing
Creative: The Shannon Company, James Shannon
Director: Cathal Geaney


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