The One Centre to present at Sydney Design Festival on Tuesday, 5 March, 6pm-7:30pm
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The One Centre is joining the line-up at Sydney Design Festival 2019 with a session called, 'Accessible Brands Disrupting the World,' which runs on Tuesday, 5th March from 6pm to 7:30pm.This ONEtalks presentation will showcase some of the world's most accessible and inclusive brands. From MedMen to The Phluid Project, The One Centre's John Ford and Katie Molloy will examine how brands are taking marginalised communities into the mainstream by having a purposeful brand vision supported with design thinking.
Says John Ford, CEO and founder, The One Centre: "The design and
marketing industry is playing a powerful role in creating more
equitable, inclusive businesses. There are naysayers who believe
purpose-driven branding is just another fad, but we're hoping to show
that having a purposeful positioning - supported by design thinking -
can tackle taboos, challenge prejudice and give marginalised communities
a voice."
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Every year, Sydney Design Festival brings
together the best creative thinkers and branding experts from around
the world to unpack design in all its forms. This year's theme is
'Accessing Design'. The program will explore the role of creative
professionals in creating a more accessible world and runs from 1st to
10th March.Sydney Design Festival is one of the longest running design festivals in the world and attracts 65,000+ attendees to over 100 events.
ONEtalks is The One Centre's quarterly brand innovation series. Drawing on case studies from around the world, it examines how high-growth brands use creative thinking to shape every facet of their brand's expression - from their commercial models to their communications, culture and causes.
'Accessible Brands Disrupting the World' takes place on Tuesday 5th March, 6:00pm to 7:30pm at The One Centre, 71 York St, Sydney. Tickets are free and can be booked via Sydney Design Festival here or Eventbrite here.
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