Reprise snares national creative and digital portfolio for Artline following competitive pitch

Reprise, the digitally-led full-service global performance media marketing unit of IPG Mediabrands, has been appointed to the national creative and digital portfolio for Artline, following a competitive tender process.

The appointment, effective immediately, will see Reprise supporting the relaunch of the Artline Supreme range with a specific focus on the millennial market.

The tender brief, which began as a social media assignment, was extended following Reprise’s presentation for a broader creative proposition.

“The Reprise team’s strategy to encourage people to explore their artistic potential and capture moments through art, was an insight that struck right to the core of our company mission. This was something we wanted to explore further” says Andrew McKenna, Senior Brand manager at ACCO. Reprise will oversee and execute this proposition across digital, print and OOH channels.

“In the highly competitive stationery supplies market, Artline stands out for it’s quality and purpose of bringing ideas to life” says Lok Brahe, managing director of Reprise Australia. “We are already well advanced in terms of bringing the new Artline campaign launch to market, and we are excited about its potential impact.”

Adds Dr Grace Liu, CEO for Reprise: “We’re very proud to partner with a brand like Artline, that maintains such a focus on quality, integrity and creativity. This has been a great opportunity for us to demonstrate the revitalized creative offering we have within Reprise Australia.”