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OPSMPTP-thumb-400x225-167364-thumb-400x225-181584.jpgFair Play Coopers.jpgSaatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening's four gold awards and a further silver for Luxottica's OPSM campaign, 'The most important story you will ever read to your child'.

The remaining two gold awards were presented to Showpony Advertising for SA Health's Aboriginal Immunisation campaign and to The Works, Sydney for Beam Suntory's Canadian Club campaign 'Keeping Australians 'Over Beer' for 5 years' - which also went on to claim the coveted Grand Effie.

Positioning Canadian Club as a refreshing alternative to beer, this winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into "Beer Boredom".

The ceremony, which took place at Doltone House, Jones Bay Wharf, Sydney tonight, delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.
Amaury Treguer.jpgAustralia's only full service social media marketing agency, We Are Social, has boosted its resources with a number of new hires that further equip the agency to service its business expansion.
 
The five new appointments have been made across the agency to fill a variety of key roles. The new appointments include Amaury Treguer in the role of strategist, Debbie Mundell as account director, Johnson Lin as lead developer, Rosalie Odtojan in the role of content and community manager and Dina Geist as digital producer.

Treguer (left) will work on a number of We Are Social's largest clients developing social media strategies, overseeing projects from conceptual stage to completion. Prior to joining We Are Social, Treguer worked as a social media strategist at Circul8 on a number of high-profile clients.
Cadbury__016_edited-1.jpgToday Cadbury Dairy Milk chocolate revealed the next big chapter of the Joyville story, unleashing a giant purple Joyville steam train onto the Sydney suburban rail network in one of the country's biggest experiential activations of the year.

The event has been developed into a unique TVC, which was shot on location at Redfern station by Saatchi & Saatchi Sydney and produced by Jungleboys for national use. The TVC will follow the style of previous Joyville installations with a focus on beautiful, rich colours and polished vision capturing interactions between the Joyville workers and members of the general public.

VIEW THE ARRIVAL OF THE CADBURY JOYVILLE TRAIN
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Four Australian entries and one New Zealand entry has made the cut at the prestigious 2011 Webby Awards, announced this morning.

Australasia's nominees are:

Party at your Place via George Patterson Y&R
http://mixedtapeonline.com.au/ter...

MORE AUSSIES ON D&AD JURIES

More D&AD juries have been announced, which include a few Aussies:
UK import Simon Smith, who has just left BWM Sydney, is on the exclusive 6 member BROADCAST INNOVATIONS Jury, which includes Matthew Bull, Ty Montague and Scott Goodson, chaired by Steve Henry (TBWA\London).
Dave King, CD of AIM Proximity, Auckland (ex M&C Saatchi, Sydney) is on the DIRECT JURY, alongside Aussie expat Matty Burton (ex Saatchi NZ, now Droga 5 New York), chaired by Steve Harrison (freelance, UK).
Aussie expat Nick Law (ECD of R/GA, New York) is on the INTEGRATED JURY, chaired by David Lubars (BBDO, New York).
More D&AD juries will be announced soon.
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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